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Actionable insights for growth & user acquisition marketers

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Growth Strategy

User Acquisition

Growth Leaders Spotlight

LTV

Unlocking the Power of Predictive LTV

Growth Strategy

LTV

The best growth marketing posts of 2022

Growth Strategy

Recession? Inflation? The global subscription box market is still thriving!

Growth Strategy

User Acquisition

You need to plan your marketing budget differently for 2023. Here’s why

User Acquisition

LTV

Top 3 SaaS marketing trends your growth team can expect in 2023

Growth Strategy

User Acquisition

Here’s how you can build a trial experience that will help your company drive predictable growth

User Acquisition

Mythbusters: Top 4 misconceptions surrounding churn rate

Growth Leaders Spotlight

LTV

User Acquisition

Leader Spotlight: Bruno Estrella of Webflow on how predictive UA helped strengthen growth operations

Growth Leaders Spotlight

LTV

User Acquisition

Leader Spotlight: Chris Cunningham of ClickUp on how LTV-based UA helped them make better-informed marketing decisions

Growth Leaders Spotlight

LTV

Leader Spotlight: Fabien David of Notion on using LTV-optimized campaigns to scale growth

LTV

Top three obstacles that hamper LTV-based decision-making

LTV

LTV data: The new way to break barriers in B2B user acquisition and growth

The Voyantis Team

Growth Strategy

User Acquisition

LTV

Here’s why microsegmentation might not be as great as it’s made out to be

Growth Strategy

User Acquisition

This simple formula will help you keep track of your company’s profitability potential

Growth Strategy

User Acquisition

How your D2C can shorten payback period while increasing profitability

Growth Strategy

LTV

User Acquisition

Smart bidding strategies: How to choose when constrained by business metrics (Part 2 of 2)

Growth Strategy

User Acquisition

Smart bidding strategies: How to choose when constrained by budget (Part 1 of 2)

Growth Strategy

Your PLG company will NOT grow without an elite onboarding experience. Here’s why

User Acquisition

Growth Strategy

Top 3 ways you can use data privacy trends to boost your growth

User Acquisition

Growth Strategy

Mythbusters: Profitability is not the opposite of growth

Growth Strategy

User Acquisition

Discover how Notion is using predictive UA to scale growth and reduce CAC

Growth Strategy

User Acquisition

CEO Post: Voyantis has officially launched!

User Acquisition

Growth Strategy

Profitability is as easy as transforming your internal data into actionable insights—codelessly

Growth Strategy

User Acquisition

Free tool for PLG B2B’s: Ad Group Likelihood Simulator

Growth Strategy

Do it in-house: Predictive Value-Based Bidding for DTCs

Growth Strategy

User Acquisition

Top 5 ways to capitalize on your B2B’s marketing budget to increase profitability

User Acquisition

Growth Strategy

Top 3 ways product-led B2B subscription companies are actively reducing their CAC

User Acquisition

Growth Strategy

Ready to make smarter marketing decisions? Focus on profitability!

Growth Strategy

User Acquisition

Product-led B2B companies are shifting to payback strategy from CAC strategy. Here’s why!

Growth Strategy

User Acquisition

How B2B subscription companies can use internal data to substantially power growth and acquisition efforts

LTV

User Acquisition

Do it in-house: Tie Predictive Value-Based Bidding into your acquisition process

Maya Caspi and contributors authors- Daniel Kandel & the Israeli Startup Growth Team

Growth Strategy

User Acquisition

The marketing world is going server-side. This tech is helping growth teams regain control over data

Growth Strategy

User Acquisition

LTV

A whole new (cookieless) world—a new fantastic point of view

User Acquisition

LTV

Do it in-house: Use LTV projections as part of the value-based acquisition process

LTV

User Acquisition

Growth Strategy

From lookalikes to do-alikes: How to push ad networks to find high LTV users

LTV

User Acquisition

Do it in-house: Transitioning from 1-CAC-fits-all, to the value modeling approach

Growth Strategy

LTV

These are the 3 marketing pillars that power growth

User Acquisition

Growth Strategy

LTV

MythBusters: High CTR is NOT the primary goal of an ad campaign

Growth Strategy

User Acquisition

Discover why you should consider optimizing for profitability when building your acquisition strategy

Growth Strategy

User Acquisition

LTV

With great loyalty schemes comes great results

User Acquisition

Growth Strategy

The (not so secret) way DTC’s are optimizing their growth campaigns on Facebook

LTV

Growth Strategy

Optimizing for LTV? Great Decision! Here’s What you Need to Know

Growth Strategy

User Acquisition

The growth leader’s guide to preparing for a world without third-party cookies!

User Acquisition

These growth marketing practices are out-of-date for DTCs

Growth Strategy

User Acquisition

This major beauty subscription brand is using predictive UA to amplify their FB campaigns

The Voyantis team

Growth Strategy

LTV

Consider this principle when analyzing data to attract the most valuable users

User Acquisition

Growth Strategy

Say hello to the most efficient way to measure ROI in the new marketing landscape

Growth Strategy

User Acquisition

How top growth marketers responded to the changes that came their way throughout 2021

User Acquisition

Growth Strategy

Top 6 biggest mistakes you need to avoid in mobile marketing

Growth Strategy

LTV

Top six ways data science helps solve growth marketing challenges

User Acquisition

This loophole allows you to get user-level attribution on Facebook—without AMM!

Growth Strategy

User Acquisition

LTV

Here’s why 7-Day ROAS is close but no cigar for marketing & growth teams in casual gaming

Growth Strategy

LTV

How to ensure your subscription brand is on the right track for continued exponential growth

Growth Strategy

LTV

Your CPG brand can keep the growth going in the new normal—by switching to this marketing model

Growth Strategy

User Acquisition

Zero-party data is the secret ingredient you need to build your data strategy

Growth Strategy

User Acquisition

The growth loop of optimizing your campaigns for virality (+ Cheat Sheet)

Growth Strategy

LTV

How to conduct a customer lifetime value analysis (using predictive marketing!)

User Acquisition

Growth Strategy

UA Managers’ top secret: The ultimate growth marketing tech stack (All you need to know!)

User Acquisition

IOS 15

Everything your marketing team needs to know about iOS 15

LTV

Growth Strategy

User Acquisition

How to utilize LTV data to achieve maximum results

Growth Strategy

Tips and tricks to build the best data team (your growth team will thank you!)

User Acquisition

Growth Strategy

Here’s why DTC companies are shifting from CAC strategy to payback strategy

User Acquisition

Snap for D2C brands? Absolutely! Here’s how brands are using it for UA!

Growth Leaders Spotlight

Meet the team: Eran Friendinger, the CTO and co-Founder of Voyantis

User Acquisition

What Facebook’s deprecation of the AMM program means for marketing teams (and what they should do!)

Eran Friendinger

Growth Strategy

Lyft’s growth operations: A great lesson in how to approach user acquisition

User Acquisition

Growth Strategy

Do growth marketers really need a boost to amplify UA campaigns on FB and Google? (Yes!)

Growth Leaders Spotlight

Meet the team: Ido Wiesenberg, the CEO and co-Founder of Voyantis

LTV

User Acquisition

This is the most efficient way for subscription brands to reduce churn and lift their ROI

Growth Strategy

User Acquisition

Growth and ROAS is serious business for gaming companies

User Acquisition

LTV

Loyalty focused marketing: Far more strategic than hit and runs

Growth Strategy

What would it take to build a world-class growth machine? An overview of important points

Ios 14.5

User Acquisition

Growth Strategy

The "Just Ask" Approach: Overcoming iOS 14.5 Challenges

Ios 14.5

User Acquisition

The Ultimate Guide on User Acquisition Post-iOS 14.5

Growth Strategy

User Acquisition

The Perks of Targeting Late Bloomers in User Acquisition

Growth Strategy

The game has changed: 9 questions to ask before onboarding a new predictive solution for user-acquisition

Ios 14.5

User Acquisition

How IDFA Changes in iOS 14.5 Affect Gaming Marketers (and what you can do about it)

Eran Friendinger

Growth Strategy

User Acquisition

LTV

Why Marketers Should Act Like Stock Portfolio Managers

Growth Strategy

Weaning Growth-Marketing Off of R&D — The Past, Present & Future

LTV

User Acquisition

How To Acquire More Profitable Users with a Long-term Optimization Strategy

LTV

User Acquisition

Predictive LTV UA Optimization — What Does it Mean, and Why Will It Soon Not Be Just a Big-Brand Game?

Growth Strategy

User Acquisition

Questionnaires: The Secret Weapon To Winning the User Acquisition Game

The best growth marketing posts of 2022

Recession? Inflation? The global subscription box market is still thriving!

You need to plan your marketing budget differently for 2023. Here’s why

Here’s how you can build a trial experience that will help your company drive predictable growth

Here’s why microsegmentation might not be as great as it’s made out to be

This simple formula will help you keep track of your company’s profitability potential

How your D2C can shorten payback period while increasing profitability

Smart bidding strategies: How to choose when constrained by business metrics (Part 2 of 2)

Smart bidding strategies: How to choose when constrained by budget (Part 1 of 2)

Your PLG company will NOT grow without an elite onboarding experience. Here’s why

Top 3 ways you can use data privacy trends to boost your growth

Mythbusters: Profitability is not the opposite of growth

Discover how Notion is using predictive UA to scale growth and reduce CAC

CEO Post: Voyantis has officially launched!

Profitability is as easy as transforming your internal data into actionable insights—codelessly

Free tool for PLG B2B’s: Ad Group Likelihood Simulator

Do it in-house: Predictive Value-Based Bidding for DTCs

Top 5 ways to capitalize on your B2B’s marketing budget to increase profitability

Top 3 ways product-led B2B subscription companies are actively reducing their CAC

Ready to make smarter marketing decisions? Focus on profitability!

Product-led B2B companies are shifting to payback strategy from CAC strategy. Here’s why!

How B2B subscription companies can use internal data to substantially power growth and acquisition efforts

The marketing world is going server-side. This tech is helping growth teams regain control over data

A whole new (cookieless) world—a new fantastic point of view

From lookalikes to do-alikes: How to push ad networks to find high LTV users

These are the 3 marketing pillars that power growth

MythBusters: High CTR is NOT the primary goal of an ad campaign

Discover why you should consider optimizing for profitability when building your acquisition strategy

With great loyalty schemes comes great results

The (not so secret) way DTC’s are optimizing their growth campaigns on Facebook

Optimizing for LTV? Great Decision! Here’s What you Need to Know

The growth leader’s guide to preparing for a world without third-party cookies!

This major beauty subscription brand is using predictive UA to amplify their FB campaigns

The Voyantis team

Consider this principle when analyzing data to attract the most valuable users

Say hello to the most efficient way to measure ROI in the new marketing landscape

How top growth marketers responded to the changes that came their way throughout 2021

Top 6 biggest mistakes you need to avoid in mobile marketing

Top six ways data science helps solve growth marketing challenges

Here’s why 7-Day ROAS is close but no cigar for marketing & growth teams in casual gaming

How to ensure your subscription brand is on the right track for continued exponential growth

Your CPG brand can keep the growth going in the new normal—by switching to this marketing model

Zero-party data is the secret ingredient you need to build your data strategy

The growth loop of optimizing your campaigns for virality (+ Cheat Sheet)

How to conduct a customer lifetime value analysis (using predictive marketing!)

UA Managers’ top secret: The ultimate growth marketing tech stack (All you need to know!)

How to utilize LTV data to achieve maximum results

Tips and tricks to build the best data team (your growth team will thank you!)

Here’s why DTC companies are shifting from CAC strategy to payback strategy

Lyft’s growth operations: A great lesson in how to approach user acquisition

Do growth marketers really need a boost to amplify UA campaigns on FB and Google? (Yes!)

Growth and ROAS is serious business for gaming companies

What would it take to build a world-class growth machine? An overview of important points

The "Just Ask" Approach: Overcoming iOS 14.5 Challenges

The Perks of Targeting Late Bloomers in User Acquisition

The game has changed: 9 questions to ask before onboarding a new predictive solution for user-acquisition

Why Marketers Should Act Like Stock Portfolio Managers

Weaning Growth-Marketing Off of R&D — The Past, Present & Future

Questionnaires: The Secret Weapon To Winning the User Acquisition Game

You need to plan your marketing budget differently for 2023. Here’s why

Top 3 SaaS marketing trends your growth team can expect in 2023

Here’s how you can build a trial experience that will help your company drive predictable growth

Mythbusters: Top 4 misconceptions surrounding churn rate

Leader Spotlight: Bruno Estrella of Webflow on how predictive UA helped strengthen growth operations

Leader Spotlight: Chris Cunningham of ClickUp on how LTV-based UA helped them make better-informed marketing decisions

Here’s why microsegmentation might not be as great as it’s made out to be

This simple formula will help you keep track of your company’s profitability potential

How your D2C can shorten payback period while increasing profitability

Smart bidding strategies: How to choose when constrained by business metrics (Part 2 of 2)

Smart bidding strategies: How to choose when constrained by budget (Part 1 of 2)

Top 3 ways you can use data privacy trends to boost your growth

Mythbusters: Profitability is not the opposite of growth

Discover how Notion is using predictive UA to scale growth and reduce CAC

CEO Post: Voyantis has officially launched!

Profitability is as easy as transforming your internal data into actionable insights—codelessly

Free tool for PLG B2B’s: Ad Group Likelihood Simulator

Top 5 ways to capitalize on your B2B’s marketing budget to increase profitability

Top 3 ways product-led B2B subscription companies are actively reducing their CAC

Ready to make smarter marketing decisions? Focus on profitability!

Product-led B2B companies are shifting to payback strategy from CAC strategy. Here’s why!

How B2B subscription companies can use internal data to substantially power growth and acquisition efforts

Do it in-house: Tie Predictive Value-Based Bidding into your acquisition process

Maya Caspi and contributors authors- Daniel Kandel & the Israeli Startup Growth Team

The marketing world is going server-side. This tech is helping growth teams regain control over data

A whole new (cookieless) world—a new fantastic point of view

Do it in-house: Use LTV projections as part of the value-based acquisition process

From lookalikes to do-alikes: How to push ad networks to find high LTV users

Do it in-house: Transitioning from 1-CAC-fits-all, to the value modeling approach

MythBusters: High CTR is NOT the primary goal of an ad campaign

Discover why you should consider optimizing for profitability when building your acquisition strategy

With great loyalty schemes comes great results

The (not so secret) way DTC’s are optimizing their growth campaigns on Facebook

The growth leader’s guide to preparing for a world without third-party cookies!

These growth marketing practices are out-of-date for DTCs

This major beauty subscription brand is using predictive UA to amplify their FB campaigns

The Voyantis team

Say hello to the most efficient way to measure ROI in the new marketing landscape

How top growth marketers responded to the changes that came their way throughout 2021

Top 6 biggest mistakes you need to avoid in mobile marketing

This loophole allows you to get user-level attribution on Facebook—without AMM!

Here’s why 7-Day ROAS is close but no cigar for marketing & growth teams in casual gaming

Zero-party data is the secret ingredient you need to build your data strategy

The growth loop of optimizing your campaigns for virality (+ Cheat Sheet)

UA Managers’ top secret: The ultimate growth marketing tech stack (All you need to know!)

Everything your marketing team needs to know about iOS 15

How to utilize LTV data to achieve maximum results

Here’s why DTC companies are shifting from CAC strategy to payback strategy

Snap for D2C brands? Absolutely! Here’s how brands are using it for UA!

What Facebook’s deprecation of the AMM program means for marketing teams (and what they should do!)

Eran Friendinger

Do growth marketers really need a boost to amplify UA campaigns on FB and Google? (Yes!)

This is the most efficient way for subscription brands to reduce churn and lift their ROI

Growth and ROAS is serious business for gaming companies

Loyalty focused marketing: Far more strategic than hit and runs

The "Just Ask" Approach: Overcoming iOS 14.5 Challenges

The Ultimate Guide on User Acquisition Post-iOS 14.5

The Perks of Targeting Late Bloomers in User Acquisition

How IDFA Changes in iOS 14.5 Affect Gaming Marketers (and what you can do about it)

Eran Friendinger

Why Marketers Should Act Like Stock Portfolio Managers

How To Acquire More Profitable Users with a Long-term Optimization Strategy

Predictive LTV UA Optimization — What Does it Mean, and Why Will It Soon Not Be Just a Big-Brand Game?

Questionnaires: The Secret Weapon To Winning the User Acquisition Game

Unlocking the Power of Predictive LTV

The best growth marketing posts of 2022

Top 3 SaaS marketing trends your growth team can expect in 2023

Leader Spotlight: Bruno Estrella of Webflow on how predictive UA helped strengthen growth operations

Leader Spotlight: Chris Cunningham of ClickUp on how LTV-based UA helped them make better-informed marketing decisions

Leader Spotlight: Fabien David of Notion on using LTV-optimized campaigns to scale growth

Top three obstacles that hamper LTV-based decision-making

LTV data: The new way to break barriers in B2B user acquisition and growth

The Voyantis Team

Here’s why microsegmentation might not be as great as it’s made out to be

Smart bidding strategies: How to choose when constrained by business metrics (Part 2 of 2)

Do it in-house: Tie Predictive Value-Based Bidding into your acquisition process

Maya Caspi and contributors authors- Daniel Kandel & the Israeli Startup Growth Team

A whole new (cookieless) world—a new fantastic point of view

Do it in-house: Use LTV projections as part of the value-based acquisition process

From lookalikes to do-alikes: How to push ad networks to find high LTV users

Do it in-house: Transitioning from 1-CAC-fits-all, to the value modeling approach

These are the 3 marketing pillars that power growth

MythBusters: High CTR is NOT the primary goal of an ad campaign

With great loyalty schemes comes great results

Optimizing for LTV? Great Decision! Here’s What you Need to Know

Consider this principle when analyzing data to attract the most valuable users

Top six ways data science helps solve growth marketing challenges

Here’s why 7-Day ROAS is close but no cigar for marketing & growth teams in casual gaming

How to ensure your subscription brand is on the right track for continued exponential growth

Your CPG brand can keep the growth going in the new normal—by switching to this marketing model

How to conduct a customer lifetime value analysis (using predictive marketing!)

How to utilize LTV data to achieve maximum results

This is the most efficient way for subscription brands to reduce churn and lift their ROI

Loyalty focused marketing: Far more strategic than hit and runs

Why Marketers Should Act Like Stock Portfolio Managers

How To Acquire More Profitable Users with a Long-term Optimization Strategy

Predictive LTV UA Optimization — What Does it Mean, and Why Will It Soon Not Be Just a Big-Brand Game?

Leader Spotlight: Bruno Estrella of Webflow on how predictive UA helped strengthen growth operations

Leader Spotlight: Chris Cunningham of ClickUp on how LTV-based UA helped them make better-informed marketing decisions

Leader Spotlight: Fabien David of Notion on using LTV-optimized campaigns to scale growth

Meet the team: Eran Friendinger, the CTO and co-Founder of Voyantis

Meet the team: Ido Wiesenberg, the CEO and co-Founder of Voyantis

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Growth Strategy

User Acquisition

Growth Leaders Spotlight