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The Voyantis Blog

Actionable insights for growth & user acquisition marketers


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Growth Strategy
Growth Strategy
User Acquisition
LTV
Growth Leaders Spotlight
All Posts
Growth Strategy
User Acquisition
LTV
Growth Leaders Spotlight
Value Based Bidding
Value Optimization
Growth Strategy
LTV

The Complete Guide to Value-Based Bidding: An Actionable Summary

Ido Wiesenberg
Sep 27, 2023
Read
LTV Modeling
LTV prediction
Creative Testing
Predictive Conversion Model

Complete guide to predictive LTV Modeling

Eran Birger
Jul 19, 2023
Read
LTV

Unlocking the Power of Predictive LTV

Maya Caspi
Feb 21, 2023
Read
Growth Strategy
LTV

The best growth marketing posts of 2022

Farhana Rahman
Dec 1, 2022
Read
Growth Strategy

Recession? Inflation? The global subscription box market is still thriving!

Ben Malka
Nov 16, 2022
Read
Growth Strategy
User Acquisition

You need to plan your marketing budget differently for 2023. Here’s why

Maya Caspi
Nov 9, 2022
Read
User Acquisition
LTV

Top 3 SaaS marketing trends your growth team can expect in 2023

Farhana Rahman
Nov 2, 2022
Read
Growth Strategy
User Acquisition

Here’s how you can build a trial experience that will help your company drive predictable growth

Ben Malka
Oct 26, 2022
Read
User Acquisition

Mythbusters: Top 4 misconceptions surrounding churn rate

Maya Caspi
Oct 19, 2022
Read
Growth Leaders Spotlight
LTV
User Acquisition

Leader Spotlight: Bruno Estrella of Webflow on how predictive UA helped strengthen growth operations

Farhana Rahman
Oct 12, 2022
Read
Growth Leaders Spotlight
LTV
User Acquisition

Leader Spotlight: Chris Cunningham of ClickUp on how LTV-based UA helped them make better-informed marketing decisions

Ben Malka
Oct 5, 2022
Read
Growth Leaders Spotlight
LTV

Leader Spotlight: Fabien David of Notion on using LTV-optimized campaigns to scale growth

Maya Caspi
Sep 28, 2022
Read
LTV

Top three obstacles that hamper LTV-based decision-making

Farhana Rahman
Sep 21, 2022
Read
LTV

LTV data: The new way to break barriers in B2B user acquisition and growth

The Voyantis Team
Sep 12, 2022
Read
Growth Strategy
User Acquisition
LTV

Here’s why microsegmentation might not be as great as it’s made out to be

Ben Malka
Sep 7, 2022
Read
Growth Strategy
User Acquisition

This simple formula will help you keep track of your company’s profitability potential

Maya Caspi
Aug 31, 2022
Read
Growth Strategy
User Acquisition

How your D2C can shorten payback period while increasing profitability

Farhana Rahman
Aug 24, 2022
Read
Growth Strategy
LTV
User Acquisition

Smart bidding strategies: How to choose when constrained by business metrics (Part 2 of 2)

Ben Malka
Aug 17, 2022
Read
Growth Strategy
User Acquisition

Smart bidding strategies: How to choose when constrained by budget (Part 1 of 2)

Maya Caspi
Aug 10, 2022
Read
Growth Strategy

Your PLG company will NOT grow without an elite onboarding experience. Here’s why

Farhana Rahman
Aug 3, 2022
Read
User Acquisition
Growth Strategy

Top 3 ways you can use data privacy trends to boost your growth

Ben Malka
Jul 27, 2022
Read
User Acquisition
Growth Strategy

Mythbusters: Profitability is not the opposite of growth

Ido Wiesenberg
Jul 20, 2022
Read
Growth Strategy
User Acquisition

Discover how Notion is using predictive UA to scale growth and reduce CAC

Maya Caspi
Jul 7, 2022
Read
Growth Strategy
User Acquisition

CEO Post: Voyantis has officially launched!

Ido Wiesenberg
Jul 6, 2022
Read
User Acquisition
Growth Strategy

Profitability is as easy as transforming your internal data into actionable insights—codelessly

Farhana Rahman
Jun 29, 2022
Read
Growth Strategy
User Acquisition

Free tool for PLG B2B’s: Ad Group Likelihood Simulator

Ben Malka
Jun 22, 2022
Read
Growth Strategy

Do it in-house: Predictive Value-Based Bidding for DTCs

Maya Caspi
Jun 15, 2022
Read
Growth Strategy
User Acquisition

Top 5 ways to capitalize on your B2B’s marketing budget to increase profitability

Farhana Rahman
Jun 8, 2022
Read
User Acquisition
Growth Strategy

Top 3 ways product-led B2B subscription companies are actively reducing their CAC

Ben Malka
Jun 1, 2022
Read
User Acquisition
Growth Strategy

Ready to make smarter marketing decisions? Focus on profitability!

Maya Caspi
May 25, 2022
Read
Growth Strategy
User Acquisition

Product-led B2B companies are shifting to payback strategy from CAC strategy. Here’s why!

Farhana Rahman
May 18, 2022
Read
Growth Strategy
User Acquisition

How B2B subscription companies can use internal data to substantially power growth and acquisition efforts

Ben Malka
May 11, 2022
Read
LTV
User Acquisition

Do it in-house: Tie Predictive Value-Based Bidding into your acquisition process

Maya Caspi and contributors authors- Daniel Kandel & the Israeli Startup Growth Team
May 4, 2022
Read
Growth Strategy
User Acquisition

The marketing world is going server-side. This tech is helping growth teams regain control over data

Farhana Rahman
Apr 20, 2022
Read
Growth Strategy
User Acquisition
LTV

A whole new (cookieless) world—a new fantastic point of view

Ben Malka
Apr 13, 2022
Read
User Acquisition
LTV

Do it in-house: Use LTV projections as part of the value-based acquisition process

Maya Caspi
Apr 6, 2022
Read
LTV
User Acquisition
Growth Strategy

From lookalikes to do-alikes: How to push ad networks to find high LTV users

Farhana Rahman
Mar 30, 2022
Read
LTV
User Acquisition

Do it in-house: Transitioning from 1-CAC-fits-all, to the value modeling approach

Maya Caspi
Mar 23, 2022
Read
Growth Strategy
LTV

These are the 3 marketing pillars that power growth

Ben Malka
Mar 16, 2022
Read
User Acquisition
Growth Strategy
LTV

MythBusters: High CTR is NOT the primary goal of an ad campaign

Farhana Rahman
Mar 9, 2022
Read
Growth Strategy
User Acquisition

Discover why you should consider optimizing for profitability when building your acquisition strategy

Maya Caspi
Mar 2, 2022
Read
Growth Strategy
User Acquisition
LTV

With great loyalty schemes comes great results

Ben Malka
Feb 23, 2022
Read
User Acquisition
Growth Strategy

The (not so secret) way DTC’s are optimizing their growth campaigns on Facebook

Farhana Rahman
Feb 16, 2022
Read
LTV
Growth Strategy

Optimizing for LTV? Great Decision! Here’s What you Need to Know

Ben Malka
Feb 9, 2022
Read
Growth Strategy
User Acquisition

The growth leader’s guide to preparing for a world without third-party cookies!

Maya Caspi
Feb 2, 2022
Read
User Acquisition

These growth marketing practices are out-of-date for DTCs

Farhana Rahman
Jan 26, 2022
Read
Growth Strategy
User Acquisition

This major beauty subscription brand is using predictive UA to amplify their FB campaigns

The Voyantis team
Jan 19, 2022
Read
Growth Strategy
LTV

Consider this principle when analyzing data to attract the most valuable users

Farhana Rahman
Jan 12, 2022
Read
User Acquisition
Growth Strategy

Say hello to the most efficient way to measure ROI in the new marketing landscape

Ben Malka
Jan 5, 2022
Read
Growth Strategy
User Acquisition

How top growth marketers responded to the changes that came their way throughout 2021

Maya Caspi
Dec 29, 2021
Read
User Acquisition
Growth Strategy

Top 6 biggest mistakes you need to avoid in mobile marketing

Maya Caspi
Dec 15, 2021
Read
Growth Strategy
LTV

Top six ways data science helps solve growth marketing challenges

Ben Malka
Dec 8, 2021
Read
User Acquisition

This loophole allows you to get user-level attribution on Facebook—without AMM!

Farhana Rahman
Dec 1, 2021
Read
Growth Strategy
User Acquisition
LTV

Here’s why 7-Day ROAS is close but no cigar for marketing & growth teams in casual gaming

Maya Caspi
Nov 24, 2021
Read
Growth Strategy
LTV

How to ensure your subscription brand is on the right track for continued exponential growth

Ido Wiesenberg
Nov 17, 2021
Read
Growth Strategy
LTV

Your CPG brand can keep the growth going in the new normal—by switching to this marketing model

Farhana Rahman
Nov 10, 2021
Read
Growth Strategy
User Acquisition

Zero-party data is the secret ingredient you need to build your data strategy

Ben Malka
Nov 3, 2021
Read
Growth Strategy
User Acquisition

The growth loop of optimizing your campaigns for virality (+ Cheat Sheet)

Maya Caspi
Oct 27, 2021
Read
Growth Strategy
LTV

How to conduct a customer lifetime value analysis (using predictive marketing!)

Farhana Rahman
Oct 21, 2021
Read
User Acquisition
Growth Strategy

UA Managers’ top secret: The ultimate growth marketing tech stack (All you need to know!)

Maya Caspi
Oct 6, 2021
Read
User Acquisition
IOS 15

Everything your marketing team needs to know about iOS 15

Ben Malka
Sep 22, 2021
Read
LTV
Growth Strategy
User Acquisition

How to utilize LTV data to achieve maximum results

Ido Wiesenberg
Sep 13, 2021
Read
Growth Strategy

Tips and tricks to build the best data team (your growth team will thank you!)

Maya Caspi
Sep 9, 2021
Read
User Acquisition
Growth Strategy

Here’s why DTC companies are shifting from CAC strategy to payback strategy

Ido Wiesenberg
Aug 29, 2021
Read
User Acquisition

Snap for D2C brands? Absolutely! Here’s how brands are using it for UA!

Farhana Rahman
Aug 19, 2021
Read
Growth Leaders Spotlight

Meet the team: Eran Friendinger, the CTO and co-Founder of Voyantis

Voyantis Team
Aug 17, 2021
Read
User Acquisition

What Facebook’s deprecation of the AMM program means for marketing teams (and what they should do!)

Eran Friendinger
Aug 13, 2021
Read
Growth Strategy

Lyft’s growth operations: A great lesson in how to approach user acquisition

Ido Wiesenberg
Aug 3, 2021
Read
User Acquisition
Growth Strategy

Do growth marketers really need a boost to amplify UA campaigns on FB and Google? (Yes!)

Maya Caspi
Aug 5, 2021
Read
Growth Leaders Spotlight

Meet the team: Ido Wiesenberg, the CEO and co-Founder of Voyantis

Voyantis Team
Jul 28, 2021
Read
LTV
User Acquisition

This is the most efficient way for subscription brands to reduce churn and lift their ROI

Farhana Rahman
Jul 21, 2021
Read
Growth Strategy
User Acquisition

Growth and ROAS is serious business for gaming companies

Maya Caspi
Jul 15, 2021
Read
User Acquisition
LTV

Loyalty focused marketing: Far more strategic than hit and runs

Maya Caspi
Jul 8, 2021
Read
Growth Strategy

What would it take to build a world-class growth machine? An overview of important points

Ido Wiesenberg
Jun 30, 2021
Read
Ios 14.5
User Acquisition
Growth Strategy

The "Just Ask" Approach: Overcoming iOS 14.5 Challenges

Oren Cohen
Jun 14, 2021
Read
Ios 14.5
User Acquisition

The Ultimate Guide on User Acquisition Post-iOS 14.5

Voyantis Team
May 26, 2021
Read
Growth Strategy
User Acquisition

The Perks of Targeting Late Bloomers in User Acquisition

Maya Caspi
May 31, 2021
Read
Growth Strategy

The game has changed: 9 questions to ask before onboarding a new predictive solution for user-acquisition

Voyantis Team
Jun 4, 2021
Read
Ios 14.5
User Acquisition

How IDFA Changes in iOS 14.5 Affect Gaming Marketers (and what you can do about it)

Eran Friendinger
May 28, 2021
Read
Growth Strategy
User Acquisition
LTV

Why Marketers Should Act Like Stock Portfolio Managers

Ido Weisenberg
Jun 8, 2021
Read
Growth Strategy

Weaning Growth-Marketing Off of R&D — The Past, Present & Future

Alon Rosenberg
May 21, 2021
Read
LTV
User Acquisition

How To Acquire More Profitable Users with a Long-term Optimization Strategy

Maya Caspi
May 24, 2021
Read
LTV
User Acquisition

Predictive LTV UA Optimization — What Does it Mean, and Why Will It Soon Not Be Just a Big-Brand Game?

Ido Wiesenberg
Jun 10, 2021
Read
Growth Strategy
User Acquisition

Questionnaires: The Secret Weapon To Winning the User Acquisition Game

Lidor hezkelo
Jun 2, 2021
Read

The best growth marketing posts of 2022

Farhana Rahman
Dec 1, 2022
Read

Recession? Inflation? The global subscription box market is still thriving!

Ben Malka
Nov 16, 2022
Read

You need to plan your marketing budget differently for 2023. Here’s why

Maya Caspi
Nov 9, 2022
Read

Here’s how you can build a trial experience that will help your company drive predictable growth

Ben Malka
Oct 26, 2022
Read

Here’s why microsegmentation might not be as great as it’s made out to be

Ben Malka
Sep 7, 2022
Read

This simple formula will help you keep track of your company’s profitability potential

Maya Caspi
Aug 31, 2022
Read

How your D2C can shorten payback period while increasing profitability

Farhana Rahman
Aug 24, 2022
Read

Smart bidding strategies: How to choose when constrained by business metrics (Part 2 of 2)

Ben Malka
Aug 17, 2022
Read

Smart bidding strategies: How to choose when constrained by budget (Part 1 of 2)

Maya Caspi
Aug 10, 2022
Read

Your PLG company will NOT grow without an elite onboarding experience. Here’s why

Farhana Rahman
Aug 3, 2022
Read

Top 3 ways you can use data privacy trends to boost your growth

Ben Malka
Jul 27, 2022
Read

Mythbusters: Profitability is not the opposite of growth

Ido Wiesenberg
Jul 20, 2022
Read

Discover how Notion is using predictive UA to scale growth and reduce CAC

Maya Caspi
Jul 7, 2022
Read

CEO Post: Voyantis has officially launched!

Ido Wiesenberg
Jul 6, 2022
Read

Profitability is as easy as transforming your internal data into actionable insights—codelessly

Farhana Rahman
Jun 29, 2022
Read

Free tool for PLG B2B’s: Ad Group Likelihood Simulator

Ben Malka
Jun 22, 2022
Read

Do it in-house: Predictive Value-Based Bidding for DTCs

Maya Caspi
Jun 15, 2022
Read

Top 5 ways to capitalize on your B2B’s marketing budget to increase profitability

Farhana Rahman
Jun 8, 2022
Read

Top 3 ways product-led B2B subscription companies are actively reducing their CAC

Ben Malka
Jun 1, 2022
Read

Ready to make smarter marketing decisions? Focus on profitability!

Maya Caspi
May 25, 2022
Read

Product-led B2B companies are shifting to payback strategy from CAC strategy. Here’s why!

Farhana Rahman
May 18, 2022
Read

How B2B subscription companies can use internal data to substantially power growth and acquisition efforts

Ben Malka
May 11, 2022
Read

The marketing world is going server-side. This tech is helping growth teams regain control over data

Farhana Rahman
Apr 20, 2022
Read

A whole new (cookieless) world—a new fantastic point of view

Ben Malka
Apr 13, 2022
Read

From lookalikes to do-alikes: How to push ad networks to find high LTV users

Farhana Rahman
Mar 30, 2022
Read

These are the 3 marketing pillars that power growth

Ben Malka
Mar 16, 2022
Read

MythBusters: High CTR is NOT the primary goal of an ad campaign

Farhana Rahman
Mar 9, 2022
Read

Discover why you should consider optimizing for profitability when building your acquisition strategy

Maya Caspi
Mar 2, 2022
Read

With great loyalty schemes comes great results

Ben Malka
Feb 23, 2022
Read

The (not so secret) way DTC’s are optimizing their growth campaigns on Facebook

Farhana Rahman
Feb 16, 2022
Read

Optimizing for LTV? Great Decision! Here’s What you Need to Know

Ben Malka
Feb 9, 2022
Read

The growth leader’s guide to preparing for a world without third-party cookies!

Maya Caspi
Feb 2, 2022
Read

This major beauty subscription brand is using predictive UA to amplify their FB campaigns

The Voyantis team
Jan 19, 2022
Read

Consider this principle when analyzing data to attract the most valuable users

Farhana Rahman
Jan 12, 2022
Read

Say hello to the most efficient way to measure ROI in the new marketing landscape

Ben Malka
Jan 5, 2022
Read

How top growth marketers responded to the changes that came their way throughout 2021

Maya Caspi
Dec 29, 2021
Read

Top 6 biggest mistakes you need to avoid in mobile marketing

Maya Caspi
Dec 15, 2021
Read

Top six ways data science helps solve growth marketing challenges

Ben Malka
Dec 8, 2021
Read

Here’s why 7-Day ROAS is close but no cigar for marketing & growth teams in casual gaming

Maya Caspi
Nov 24, 2021
Read

How to ensure your subscription brand is on the right track for continued exponential growth

Ido Wiesenberg
Nov 17, 2021
Read

Your CPG brand can keep the growth going in the new normal—by switching to this marketing model

Farhana Rahman
Nov 10, 2021
Read

Zero-party data is the secret ingredient you need to build your data strategy

Ben Malka
Nov 3, 2021
Read

The growth loop of optimizing your campaigns for virality (+ Cheat Sheet)

Maya Caspi
Oct 27, 2021
Read

How to conduct a customer lifetime value analysis (using predictive marketing!)

Farhana Rahman
Oct 21, 2021
Read

UA Managers’ top secret: The ultimate growth marketing tech stack (All you need to know!)

Maya Caspi
Oct 6, 2021
Read

How to utilize LTV data to achieve maximum results

Ido Wiesenberg
Sep 13, 2021
Read

Tips and tricks to build the best data team (your growth team will thank you!)

Maya Caspi
Sep 9, 2021
Read

Here’s why DTC companies are shifting from CAC strategy to payback strategy

Ido Wiesenberg
Aug 29, 2021
Read

Lyft’s growth operations: A great lesson in how to approach user acquisition

Ido Wiesenberg
Aug 3, 2021
Read

Do growth marketers really need a boost to amplify UA campaigns on FB and Google? (Yes!)

Maya Caspi
Aug 5, 2021
Read

Growth and ROAS is serious business for gaming companies

Maya Caspi
Jul 15, 2021
Read

What would it take to build a world-class growth machine? An overview of important points

Ido Wiesenberg
Jun 30, 2021
Read

The "Just Ask" Approach: Overcoming iOS 14.5 Challenges

Oren Cohen
Jun 14, 2021
Read

The Perks of Targeting Late Bloomers in User Acquisition

Maya Caspi
May 31, 2021
Read

The game has changed: 9 questions to ask before onboarding a new predictive solution for user-acquisition

Voyantis Team
Jun 4, 2021
Read

Why Marketers Should Act Like Stock Portfolio Managers

Ido Weisenberg
Jun 8, 2021
Read

Weaning Growth-Marketing Off of R&D — The Past, Present & Future

Alon Rosenberg
May 21, 2021
Read

Questionnaires: The Secret Weapon To Winning the User Acquisition Game

Lidor hezkelo
Jun 2, 2021
Read

You need to plan your marketing budget differently for 2023. Here’s why

Maya Caspi
Nov 9, 2022
Read

Top 3 SaaS marketing trends your growth team can expect in 2023

Farhana Rahman
Nov 2, 2022
Read

Here’s how you can build a trial experience that will help your company drive predictable growth

Ben Malka
Oct 26, 2022
Read

Mythbusters: Top 4 misconceptions surrounding churn rate

Maya Caspi
Oct 19, 2022
Read

Leader Spotlight: Bruno Estrella of Webflow on how predictive UA helped strengthen growth operations

Farhana Rahman
Oct 12, 2022
Read

Leader Spotlight: Chris Cunningham of ClickUp on how LTV-based UA helped them make better-informed marketing decisions

Ben Malka
Oct 5, 2022
Read

Here’s why microsegmentation might not be as great as it’s made out to be

Ben Malka
Sep 7, 2022
Read

This simple formula will help you keep track of your company’s profitability potential

Maya Caspi
Aug 31, 2022
Read

How your D2C can shorten payback period while increasing profitability

Farhana Rahman
Aug 24, 2022
Read

Smart bidding strategies: How to choose when constrained by business metrics (Part 2 of 2)

Ben Malka
Aug 17, 2022
Read

Smart bidding strategies: How to choose when constrained by budget (Part 1 of 2)

Maya Caspi
Aug 10, 2022
Read

Top 3 ways you can use data privacy trends to boost your growth

Ben Malka
Jul 27, 2022
Read

Mythbusters: Profitability is not the opposite of growth

Ido Wiesenberg
Jul 20, 2022
Read

Discover how Notion is using predictive UA to scale growth and reduce CAC

Maya Caspi
Jul 7, 2022
Read

CEO Post: Voyantis has officially launched!

Ido Wiesenberg
Jul 6, 2022
Read

Profitability is as easy as transforming your internal data into actionable insights—codelessly

Farhana Rahman
Jun 29, 2022
Read

Free tool for PLG B2B’s: Ad Group Likelihood Simulator

Ben Malka
Jun 22, 2022
Read

Top 5 ways to capitalize on your B2B’s marketing budget to increase profitability

Farhana Rahman
Jun 8, 2022
Read

Top 3 ways product-led B2B subscription companies are actively reducing their CAC

Ben Malka
Jun 1, 2022
Read

Ready to make smarter marketing decisions? Focus on profitability!

Maya Caspi
May 25, 2022
Read

Product-led B2B companies are shifting to payback strategy from CAC strategy. Here’s why!

Farhana Rahman
May 18, 2022
Read

How B2B subscription companies can use internal data to substantially power growth and acquisition efforts

Ben Malka
May 11, 2022
Read

Do it in-house: Tie Predictive Value-Based Bidding into your acquisition process

Maya Caspi and contributors authors- Daniel Kandel & the Israeli Startup Growth Team
May 4, 2022
Read

The marketing world is going server-side. This tech is helping growth teams regain control over data

Farhana Rahman
Apr 20, 2022
Read

A whole new (cookieless) world—a new fantastic point of view

Ben Malka
Apr 13, 2022
Read

Do it in-house: Use LTV projections as part of the value-based acquisition process

Maya Caspi
Apr 6, 2022
Read

From lookalikes to do-alikes: How to push ad networks to find high LTV users

Farhana Rahman
Mar 30, 2022
Read

Do it in-house: Transitioning from 1-CAC-fits-all, to the value modeling approach

Maya Caspi
Mar 23, 2022
Read

MythBusters: High CTR is NOT the primary goal of an ad campaign

Farhana Rahman
Mar 9, 2022
Read

Discover why you should consider optimizing for profitability when building your acquisition strategy

Maya Caspi
Mar 2, 2022
Read

With great loyalty schemes comes great results

Ben Malka
Feb 23, 2022
Read

The (not so secret) way DTC’s are optimizing their growth campaigns on Facebook

Farhana Rahman
Feb 16, 2022
Read

The growth leader’s guide to preparing for a world without third-party cookies!

Maya Caspi
Feb 2, 2022
Read

These growth marketing practices are out-of-date for DTCs

Farhana Rahman
Jan 26, 2022
Read

This major beauty subscription brand is using predictive UA to amplify their FB campaigns

The Voyantis team
Jan 19, 2022
Read

Say hello to the most efficient way to measure ROI in the new marketing landscape

Ben Malka
Jan 5, 2022
Read

How top growth marketers responded to the changes that came their way throughout 2021

Maya Caspi
Dec 29, 2021
Read

Top 6 biggest mistakes you need to avoid in mobile marketing

Maya Caspi
Dec 15, 2021
Read

This loophole allows you to get user-level attribution on Facebook—without AMM!

Farhana Rahman
Dec 1, 2021
Read

Here’s why 7-Day ROAS is close but no cigar for marketing & growth teams in casual gaming

Maya Caspi
Nov 24, 2021
Read

Zero-party data is the secret ingredient you need to build your data strategy

Ben Malka
Nov 3, 2021
Read

The growth loop of optimizing your campaigns for virality (+ Cheat Sheet)

Maya Caspi
Oct 27, 2021
Read

UA Managers’ top secret: The ultimate growth marketing tech stack (All you need to know!)

Maya Caspi
Oct 6, 2021
Read

Everything your marketing team needs to know about iOS 15

Ben Malka
Sep 22, 2021
Read

How to utilize LTV data to achieve maximum results

Ido Wiesenberg
Sep 13, 2021
Read

Here’s why DTC companies are shifting from CAC strategy to payback strategy

Ido Wiesenberg
Aug 29, 2021
Read

Snap for D2C brands? Absolutely! Here’s how brands are using it for UA!

Farhana Rahman
Aug 19, 2021
Read

What Facebook’s deprecation of the AMM program means for marketing teams (and what they should do!)

Eran Friendinger
Aug 13, 2021
Read

Do growth marketers really need a boost to amplify UA campaigns on FB and Google? (Yes!)

Maya Caspi
Aug 5, 2021
Read

This is the most efficient way for subscription brands to reduce churn and lift their ROI

Farhana Rahman
Jul 21, 2021
Read

Growth and ROAS is serious business for gaming companies

Maya Caspi
Jul 15, 2021
Read

Loyalty focused marketing: Far more strategic than hit and runs

Maya Caspi
Jul 8, 2021
Read

The "Just Ask" Approach: Overcoming iOS 14.5 Challenges

Oren Cohen
Jun 14, 2021
Read

The Ultimate Guide on User Acquisition Post-iOS 14.5

Voyantis Team
May 26, 2021
Read

The Perks of Targeting Late Bloomers in User Acquisition

Maya Caspi
May 31, 2021
Read

How IDFA Changes in iOS 14.5 Affect Gaming Marketers (and what you can do about it)

Eran Friendinger
May 28, 2021
Read

Why Marketers Should Act Like Stock Portfolio Managers

Ido Weisenberg
Jun 8, 2021
Read

How To Acquire More Profitable Users with a Long-term Optimization Strategy

Maya Caspi
May 24, 2021
Read

Predictive LTV UA Optimization — What Does it Mean, and Why Will It Soon Not Be Just a Big-Brand Game?

Ido Wiesenberg
Jun 10, 2021
Read

Questionnaires: The Secret Weapon To Winning the User Acquisition Game

Lidor hezkelo
Jun 2, 2021
Read

The Complete Guide to Value-Based Bidding: An Actionable Summary

Ido Wiesenberg
Sep 27, 2023
Read

Unlocking the Power of Predictive LTV

Maya Caspi
Feb 21, 2023
Read

The best growth marketing posts of 2022

Farhana Rahman
Dec 1, 2022
Read

Top 3 SaaS marketing trends your growth team can expect in 2023

Farhana Rahman
Nov 2, 2022
Read

Leader Spotlight: Bruno Estrella of Webflow on how predictive UA helped strengthen growth operations

Farhana Rahman
Oct 12, 2022
Read

Leader Spotlight: Chris Cunningham of ClickUp on how LTV-based UA helped them make better-informed marketing decisions

Ben Malka
Oct 5, 2022
Read

Leader Spotlight: Fabien David of Notion on using LTV-optimized campaigns to scale growth

Maya Caspi
Sep 28, 2022
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Top three obstacles that hamper LTV-based decision-making

Farhana Rahman
Sep 21, 2022
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LTV data: The new way to break barriers in B2B user acquisition and growth

The Voyantis Team
Sep 12, 2022
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Here’s why microsegmentation might not be as great as it’s made out to be

Ben Malka
Sep 7, 2022
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Smart bidding strategies: How to choose when constrained by business metrics (Part 2 of 2)

Ben Malka
Aug 17, 2022
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Do it in-house: Tie Predictive Value-Based Bidding into your acquisition process

Maya Caspi and contributors authors- Daniel Kandel & the Israeli Startup Growth Team
May 4, 2022
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A whole new (cookieless) world—a new fantastic point of view

Ben Malka
Apr 13, 2022
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Do it in-house: Use LTV projections as part of the value-based acquisition process

Maya Caspi
Apr 6, 2022
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From lookalikes to do-alikes: How to push ad networks to find high LTV users

Farhana Rahman
Mar 30, 2022
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Do it in-house: Transitioning from 1-CAC-fits-all, to the value modeling approach

Maya Caspi
Mar 23, 2022
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These are the 3 marketing pillars that power growth

Ben Malka
Mar 16, 2022
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MythBusters: High CTR is NOT the primary goal of an ad campaign

Farhana Rahman
Mar 9, 2022
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With great loyalty schemes comes great results

Ben Malka
Feb 23, 2022
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Optimizing for LTV? Great Decision! Here’s What you Need to Know

Ben Malka
Feb 9, 2022
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Consider this principle when analyzing data to attract the most valuable users

Farhana Rahman
Jan 12, 2022
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Top six ways data science helps solve growth marketing challenges

Ben Malka
Dec 8, 2021
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Here’s why 7-Day ROAS is close but no cigar for marketing & growth teams in casual gaming

Maya Caspi
Nov 24, 2021
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How to ensure your subscription brand is on the right track for continued exponential growth

Ido Wiesenberg
Nov 17, 2021
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Your CPG brand can keep the growth going in the new normal—by switching to this marketing model

Farhana Rahman
Nov 10, 2021
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How to conduct a customer lifetime value analysis (using predictive marketing!)

Farhana Rahman
Oct 21, 2021
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How to utilize LTV data to achieve maximum results

Ido Wiesenberg
Sep 13, 2021
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This is the most efficient way for subscription brands to reduce churn and lift their ROI

Farhana Rahman
Jul 21, 2021
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Loyalty focused marketing: Far more strategic than hit and runs

Maya Caspi
Jul 8, 2021
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Why Marketers Should Act Like Stock Portfolio Managers

Ido Weisenberg
Jun 8, 2021
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How To Acquire More Profitable Users with a Long-term Optimization Strategy

Maya Caspi
May 24, 2021
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Predictive LTV UA Optimization — What Does it Mean, and Why Will It Soon Not Be Just a Big-Brand Game?

Ido Wiesenberg
Jun 10, 2021
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Leader Spotlight: Bruno Estrella of Webflow on how predictive UA helped strengthen growth operations

Farhana Rahman
Oct 12, 2022
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Leader Spotlight: Chris Cunningham of ClickUp on how LTV-based UA helped them make better-informed marketing decisions

Ben Malka
Oct 5, 2022
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Leader Spotlight: Fabien David of Notion on using LTV-optimized campaigns to scale growth

Maya Caspi
Sep 28, 2022
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Meet the team: Eran Friendinger, the CTO and co-Founder of Voyantis

Voyantis Team
Aug 17, 2021
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Meet the team: Ido Wiesenberg, the CEO and co-Founder of Voyantis

Voyantis Team
Jul 28, 2021
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All Posts
Growth Strategy
Value Optimization
Value Based Bidding
Predictive Conversion Model
Creative Testing
LTV prediction
LTV Modeling
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Growth Strategy
LTV
User Acquisition
Growth Leaders Spotlight
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