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30%
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28%
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>20%
more ROAS
In just 8 weeks!
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Read expert stories, interviews, reports, insights and tips for profitable growth.

In the Age of Ad Automation, Signal Quality is Your Biggest Advantage
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Engineering

In the Age of Ad Automation, Signal Quality is Your Biggest Advantage

All posts
Abbie Baxter
Dec 2, 2025
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Cracking Google on iOS: What Growth Teams Need to Know About ICM, ODM2, and tROAS
Attribution
Privacy

Cracking Google on iOS: What Growth Teams Need to Know About ICM, ODM2, and tROAS

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Eran Friendinger
Sep 24, 2025
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Meta Aims to Eliminate Blind Spots, Promising Improved Ad Optimization
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Meta
Value Optimization
Predictive Conversion Model

Meta Aims to Eliminate Blind Spots, Promising Improved Ad Optimization

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Eran Birger
Oct 24, 2024
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Meta Changes: Brings Back Personalization and Peeks Beyond Its Own Walls
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Meta
Incrementality
Value Optimization
1st Party Date

Meta Changes: Brings Back Personalization and Peeks Beyond Its Own Walls

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Eran Friendinger
Sep 30, 2024
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