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Need to take your growth strategy to the next level? Predictive marketing tools come in many varieties, and they are basically lifesavers (and sanity savers) for you and your team. Here’s how to squeeze the most out of it!
Let’s rock 2022 with the best growth marketing tech stack for web-based DTC brands! We did the research, so you wouldn’t have to. Here are some of our top picks!
LTV-based marketing is its own beast, which enables tremendous business results by nature. Don’t miss out on the lion’s share in UA!
There are multiple strategies that leaders should bear in mind when building a data team—especially when they will be tasked to assist growth teams with UA efforts.
Post-iOS 14.5, optimization capabilities have become limited across the major ad networks, leading to changes in the way DTC companies are taking on user acquisition campaigns.
The popular U.S-based ridesharing company got many aspects right in their approach to UA. Here’s what DTC companies can learn and apply from Lyft’s work operations to up the ante in their growth and loyalty marketing campaigns.
The Facebook and Google ad networks are excellent for user acquisition campaigns, but only to an extent. The downside? They have their blind spots. This is exactly why growth marketers need an added dose of superpowers to bring out the true potential of their UA campaigns.
Casual gaming companies can finally maximize the potential of their UA campaigns with LTV at the forefront. The following post includes a real example from one of our own case studies, demonstrating the degree of growth that comes from sending a unique signal to optimize campaigns.
Not too long ago the growth executive role was born. Today, it is more than just a high-demand role and far more than a one-man show. Growth executives (and the teams that execute their strategy) represent an entirely new take on how brands go about the business of marketing.
We, growth experts, grew up thinking we have to minimize the number of clicks in our conversion funnels. We try to remove hassles so users can get straight to the point — using our products. But when was the last time you questioned these assumptions? Why are we still sticking to old "rules" like they're the immutable truth while everything is changing quickly?
Late Bloomers" is a lucrative audience segment. But ad networks' optimization engines aren't set up to target these users. Find out why you should go the extra mile to reach Late Bloomers and how to identify them using predictive modeling to get a 200% lift in ROAS
We used our entire Voyantis team and some growth marketing gurus, to put together a list of 9 questions to use when implementing a UA predictive solution, in order to understand which is the right one that fits the team, budget, scale, internal resources, and more.
The role of a modern growth marketer has strong parallels to that of a portfolio manager. Spending money on user acquisition, when viewed from the prism of stock market investing, delivers some interesting insights and actions to take forward.
As marketing increasingly becomes a technically oriented and data-driven discipline, reliance on engineering becomes a problem. Martech solutions that require little to zero engineering resources experience a dramatic rise in popularity and usage. This is why you should go "No-Code".
Questionnaires can give you unique first-hand insights about your customers to fuel your user acquisition efforts. Learn how to make it your new secret weapon that will help you focus your marketing resources, so you can find more loyal customers who can bring the most value to your business!
Early access is now available!