You are just a few insights away from making better informed decisions that’ll really take your growth campaigns to the next level.
Leading data-driven B2B companies are making major changes in the way they are taking on user acquisition campaigns, and the results are superior in the long-term.
This is the most efficient way for B2B subscription companies to keep UA and growth running like clockwork
Data restrictions are hardly ever good news for marketing teams—but on the bright side, there’s the server-side to act as a bridge!
It may initially seem like Google is telling marketers “no” and where to go, but there are many upsides to the third-party cookie deprecation.
While there are many great use cases for FB’s lookalike audiences, optimizing for high LTV will be better for your brand in the long run.
Your brand’s growth, brand, and product marketing teams can serve as a golden trifecta when they join forces. Here’s how!
High CTR may initially sound like a cause for celebration, but is it really?
UA profitability is the only metric that accounts for both efficiency and sales volume—and can also support scale. Find out how you can get started!
There’s more to loyalty programs than freebies and savings. It opens the door to data enrichment, which can help with growth efforts.
The most sophisticated DTC brands are optimizing their Facebook campaigns by using this very special tool!
The amazing results that stem from LTV-optimized campaigns don’t happen overnight. There are some technicalities you and your team should be aware of, which make this process a bit longer than you’d expect.
Google plans to stop supporting the third-party cookie in late 2023, giving marketing teams plenty of time to prepare for what’s to come!
BoxyCharm was met with great success after conducting an LTV-based marketing campaign in mid-2021. This case study spills all the details!
Did you know that you can elevate your UA campaigns by using the Pareto Principle as a starting point for your data analysis? This can lead to significantly greater scalability and profitability for your brand.
Measuring ROI became increasingly difficult for marketing teams in recent years, due to the changing landscape. Here’s how it should be done in 2022 and beyond!
“With less transparency, advertisers are less able to make informed decisions about which campaigns are working, and they, therefore, shoot in the dark, especially with mobile app campaigns which is even worse compared to website conversion events.”
“First, we had COVID-19, which continued throughout this year. While it opened a window of opportunity for technology companies to surge and grow faster, it also changed our ability to predict the future and plan ahead. As a result, our predictions are less accurate by default when we base our activities and budgets on abnormal years.”
“As CAC soared in Q2 of 2021, and created a new normal, our financial assumptions and goals broke…
Most year-end posts are about wins. This one is about the hustle that marketing teams went through in the rollercoaster that was 2021. Hear straight from some of the top marketers themselves!
These mobile marketing mistakes go beyond not having a website or social media accounts. They are innocent oversights that are ultimately costing way too much!
Marketing teams have no time for complications to get in the way of their success. Data science to the rescue! Here are some of the many ways data science can help make life easier for your team, as well as other departments!
Why is 7-day ROAS even still a thing? Here are the areas where it falls short (and what growth teams should focus on instead.)
Subscription brands may have skyrocketed through the course of the pandemic—but can that growth be sustained in the new normal?
Data-driven marketing is the model for CPG brands to go by in the new normal—especially when paired with predictive modeling solutions.
Between first-party, second, and third—there are so many data types, and so little time to fully grasp the benefits of them all! But what about zero-party data? You def would want to look into that! Find out why
Casual gaming companies are increasingly making the big shift from funnel-thinking, to growth-loop thinking. Find out how this approach will help your brand reach global success! Bonus: Cheat sheet included!
Need to take your growth strategy to the next level? Predictive marketing tools come in many varieties, and they are basically lifesavers (and sanity savers) for you and your team. Here’s how to squeeze the most out of it!
Let’s rock 2022 with the best growth marketing tech stack for web-based DTC brands! We did the research, so you wouldn’t have to. Here are some of our top picks!
LTV-based marketing is its own beast, which enables tremendous business results by nature. Don’t miss out on the lion’s share in UA!
There are multiple strategies that leaders should bear in mind when building a data team—especially when they will be tasked to assist growth teams with UA efforts.
Post-iOS 14.5, optimization capabilities have become limited across the major ad networks, leading to changes in the way DTC companies are taking on user acquisition campaigns.
The popular U.S-based ridesharing company got many aspects right in their approach to UA. Here’s what DTC companies can learn and apply from Lyft’s work operations to up the ante in their growth and loyalty marketing campaigns.
The Facebook and Google ad networks are excellent for user acquisition campaigns, but only to an extent. The downside? They have their blind spots. This is exactly why growth marketers need an added dose of superpowers to bring out the true potential of their UA campaigns.
Casual gaming companies can finally maximize the potential of their UA campaigns with LTV at the forefront. The following post includes a real example from one of our own case studies, demonstrating the degree of growth that comes from sending a unique signal to optimize campaigns.
Not too long ago the growth executive role was born. Today, it is more than just a high-demand role and far more than a one-man show. Growth executives (and the teams that execute their strategy) represent an entirely new take on how brands go about the business of marketing.
We, growth experts, grew up thinking we have to minimize the number of clicks in our conversion funnels. We try to remove hassles so users can get straight to the point — using our products. But when was the last time you questioned these assumptions? Why are we still sticking to old "rules" like they're the immutable truth while everything is changing quickly?
Late Bloomers" is a lucrative audience segment. But ad networks' optimization engines aren't set up to target these users. Find out why you should go the extra mile to reach Late Bloomers and how to identify them using predictive modeling to get a 200% lift in ROAS
We used our entire Voyantis team and some growth marketing gurus, to put together a list of 9 questions to use when implementing a UA predictive solution, in order to understand which is the right one that fits the team, budget, scale, internal resources, and more.
The role of a modern growth marketer has strong parallels to that of a portfolio manager. Spending money on user acquisition, when viewed from the prism of stock market investing, delivers some interesting insights and actions to take forward.
As marketing increasingly becomes a technically oriented and data-driven discipline, reliance on engineering becomes a problem. Martech solutions that require little to zero engineering resources experience a dramatic rise in popularity and usage. This is why you should go "No-Code".
Questionnaires can give you unique first-hand insights about your customers to fuel your user acquisition efforts. Learn how to make it your new secret weapon that will help you focus your marketing resources, so you can find more loyal customers who can bring the most value to your business!
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