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Find out how Webflow masterfully used predictive UA to meet (and exceed) their growth KPIs—straight from their Senior Growth Manager! Best part? You can do it too!
Find out how the ClickUp team used, and benefitted from predictive UA, straight from their Head of Influencer Marketing—Chris Cunningham!
Fabien David, the Performance Marketing Manager of Notion, elaborated on his experience using LTV-optimized campaigns, and offered up some actionable insights for teams that are new to it. Check it out!
“With less transparency, advertisers are less able to make informed decisions about which campaigns are working, and they, therefore, shoot in the dark, especially with mobile app campaigns which is even worse compared to website conversion events.”
“First, we had COVID-19, which continued throughout this year. While it opened a window of opportunity for technology companies to surge and grow faster, it also changed our ability to predict the future and plan ahead. As a result, our predictions are less accurate by default when we base our activities and budgets on abnormal years.”
“As CAC soared in Q2 of 2021, and created a new normal, our financial assumptions and goals broke…
Learn all about the CTO of Voyantis! From his personal background to hobbies, to professional expertise and accomplishments, and more! He’s one of a kind!
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