Leading data-driven B2B companies are making major changes in the way they are taking on user acquisition campaigns, and the results are superior in the long-term.
This is the most efficient way for B2B subscription companies to keep UA and growth running like clockwork
You’re only three steps away from making the most of your marketing budget to target higher value customers.
Data restrictions are hardly ever good news for marketing teams—but on the bright side, there’s the server-side to act as a bridge!
It may initially seem like Google is telling marketers “no” and where to go, but there are many upsides to the third-party cookie deprecation.
LTV data can be used to make informed marketing decisions. Here's how to do it in-house!
While there are many great use cases for FB’s lookalike audiences, optimizing for high LTV will be better for your brand in the long run.
Subscription SaaS B2B companies can easily switch to the value modeling approach in their ad campaigns. Here’s how to do it in-house!
High CTR may initially sound like a cause for celebration, but is it really?
UA profitability is the only metric that accounts for both efficiency and sales volume—and can also support scale. Find out how you can get started!
There’s more to loyalty programs than freebies and savings. It opens the door to data enrichment, which can help with growth efforts.
The most sophisticated DTC brands are optimizing their Facebook campaigns by using this very special tool!
Google plans to stop supporting the third-party cookie in late 2023, giving marketing teams plenty of time to prepare for what’s to come!
With changing times, updates in technology, and shifts in customer preferences—it’s high time you revamp elements of your growth strategy by letting go of the old, and in with the new.
BoxyCharm was met with great success after conducting an LTV-based marketing campaign in mid-2021. This case study spills all the details!
Measuring ROI became increasingly difficult for marketing teams in recent years, due to the changing landscape. Here’s how it should be done in 2022 and beyond!
“With less transparency, advertisers are less able to make informed decisions about which campaigns are working, and they, therefore, shoot in the dark, especially with mobile app campaigns which is even worse compared to website conversion events.”
“First, we had COVID-19, which continued throughout this year. While it opened a window of opportunity for technology companies to surge and grow faster, it also changed our ability to predict the future and plan ahead. As a result, our predictions are less accurate by default when we base our activities and budgets on abnormal years.”
“As CAC soared in Q2 of 2021, and created a new normal, our financial assumptions and goals broke…
Most year-end posts are about wins. This one is about the hustle that marketing teams went through in the rollercoaster that was 2021. Hear straight from some of the top marketers themselves!
These mobile marketing mistakes go beyond not having a website or social media accounts. They are innocent oversights that are ultimately costing way too much!
Following successful testing, Facebook intends to leverage Google Play Store Install Referrer to bring back some user-level attribution data for Android. Sweet!
Why is 7-day ROAS even still a thing? Here are the areas where it falls short (and what growth teams should focus on instead.)
Between first-party, second, and third—there are so many data types, and so little time to fully grasp the benefits of them all! But what about zero-party data? You def would want to look into that! Find out why
Casual gaming companies are increasingly making the big shift from funnel-thinking, to growth-loop thinking. Find out how this approach will help your brand reach global success! Bonus: Cheat sheet included!
Let’s rock 2022 with the best growth marketing tech stack for web-based DTC brands! We did the research, so you wouldn’t have to. Here are some of our top picks!
Sure, there are pros and cons, but iOS 15 might actually be a step in the right direction for growth teams and advertisers alike! Here’s everything you need to know!
LTV-based marketing is its own beast, which enables tremendous business results by nature. Don’t miss out on the lion’s share in UA!
Post-iOS 14.5, optimization capabilities have become limited across the major ad networks, leading to changes in the way DTC companies are taking on user acquisition campaigns.
Snap spent the past few years sharpening its features and capabilities for UA, and DTC brands are beginning to take notice. Find out why now is the time to diversify, and include Snap in your UA strategy.
News of Facebook deprecating their Advanced Mobile Measurement program is sending shockwaves amongst marketing teams. Thankfully, there is enough time for teams to take action and stay ahead of the curve, to soften the blow.
The Facebook and Google ad networks are excellent for user acquisition campaigns, but only to an extent. The downside? They have their blind spots. This is exactly why growth marketers need an added dose of superpowers to bring out the true potential of their UA campaigns.
Goodbye short-term proxy optimization, and hello to true LTV optimization that maximizes ROI. This post offers a glimpse into one of our case studies with a DTC brand that wanted to target high-value customers. Discover how we did it
Casual gaming companies can finally maximize the potential of their UA campaigns with LTV at the forefront. The following post includes a real example from one of our own case studies, demonstrating the degree of growth that comes from sending a unique signal to optimize campaigns.
Loyalty focused marketing is the name of the game in user acquisition for growth marketers who are seeking to reach the full potential of their campaigns. Learn more about what a difference it makes for D2C companies to think long term in UA.
We, growth experts, grew up thinking we have to minimize the number of clicks in our conversion funnels. We try to remove hassles so users can get straight to the point — using our products. But when was the last time you questioned these assumptions? Why are we still sticking to old "rules" like they're the immutable truth while everything is changing quickly?
We took all of the insights, best practices, and advice shared in our Clubhouse session (there were so many...) and created this Ultimate Guide. Have questions about iOS 14.5? Drop us a line.
Late Bloomers" is a lucrative audience segment. But ad networks' optimization engines aren't set up to target these users. Find out why you should go the extra mile to reach Late Bloomers and how to identify them using predictive modeling to get a 200% lift in ROAS
To thrive in the brave new world of iOS 14.5, you need to understand the key changes, how they impact game marketing, and what you can do about them
The role of a modern growth marketer has strong parallels to that of a portfolio manager. Spending money on user acquisition, when viewed from the prism of stock market investing, delivers some interesting insights and actions to take forward.
Are you missing something if you don't look beyond the short conversion window? The short answer is “yes.” Here's why you should optimize for long-term profitability.
What if you could freeze time just as a user is about to be acquired, and have all the time in the world to predict their behavior based on your historical data? This imaginary future is already happening, read all about it.
Questionnaires can give you unique first-hand insights about your customers to fuel your user acquisition efforts. Learn how to make it your new secret weapon that will help you focus your marketing resources, so you can find more loyal customers who can bring the most value to your business!
Early access is now available!