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LTV
Join the Life Time Value revolution.
Read expert stories, interviews, reports, insights and tips for profitable growth.
![The Complete Guide to Value-Based Bidding: An Actionable Summary](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/6512f6495a19458dc3bb19de_Thumbnail%20image.webp)
Value Based Bidding
Value Optimization
LTV
Growth Strategy
The Complete Guide to Value-Based Bidding: An Actionable Summary
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![Leader Spotlight: Bruno Estrella of Webflow on how predictive UA helped strengthen growth operations](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/6346e4624767f404407d68fc_Leader-Spotlight-Fabien-David-of-Notion-on-using-LTV-optimized-campaigns-to-scale-growth06.webp)
Growth Leaders Spotlight
LTV
User Acquisition
Leader Spotlight: Bruno Estrella of Webflow on how predictive UA helped strengthen growth operations
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![Leader Spotlight: Chris Cunningham of ClickUp on how LTV-based UA helped them make better-informed marketing decisions](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/633e18fd32eef86cb62405e3_Leader-Spotlight-Fabien-David-of-Notion-on-using-LTV-optimized-campaigns-to-scale-growth04.webp)
Growth Leaders Spotlight
LTV
User Acquisition
Leader Spotlight: Chris Cunningham of ClickUp on how LTV-based UA helped them make better-informed marketing decisions
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![Leader Spotlight: Fabien David of Notion on using LTV-optimized campaigns to scale growth](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/6333d43411c1ddf3cad9330b_Leader-Spotlight-Fabien-David-of-Notion-on-using-LTV-optimized-campaigns-to-scale-growth02.webp)
Growth Leaders Spotlight
LTV
Leader Spotlight: Fabien David of Notion on using LTV-optimized campaigns to scale growth
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![Here’s why microsegmentation might not be as great as it’s made out to be](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/6318a5ac85e50bbf98a623fd_Untitled%20design%20(4).webp)
Growth Strategy
User Acquisition
LTV
Here’s why microsegmentation might not be as great as it’s made out to be
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![Smart bidding strategies: How to choose when constrained by business metrics (Part 2 of 2)](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/62fee1b2684b6f4f8e924a7c_Untitled-13056.webp)
Growth Strategy
LTV
User Acquisition
Smart bidding strategies: How to choose when constrained by business metrics (Part 2 of 2)
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![Do it in-house: Tie Predictive Value-Based Bidding into your acquisition process](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/62728f86355fb50fe402d638_Do-it-in-house-Tie-value-based-bidding-into-your-acquisition-process02.webp)
LTV
User Acquisition
Do it in-house: Tie Predictive Value-Based Bidding into your acquisition process
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![A whole new (cookieless) world—a new fantastic point of view](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/6256c48128b55bd0028ba13f_A-whole-new-(cookieless)-world02.webp)
Growth Strategy
User Acquisition
LTV
A whole new (cookieless) world—a new fantastic point of view
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![Do it in-house: Use LTV projections as part of the value-based acquisition process](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/624d9a36c626f0b0d21400fc_Do-it-in-house-Use-LTV-projections-as-part-of-the-value-based02.webp)
User Acquisition
LTV
Do it in-house: Use LTV projections as part of the value-based acquisition process
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![From lookalikes to do-alikes: How to push ad networks to find high LTV users](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/624454c86da789c2172f4872_From-lookalikes-to-do-alikes-How-to-push-ad-networks02.webp)
LTV
User Acquisition
Growth Strategy
From lookalikes to do-alikes: How to push ad networks to find high LTV users
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![Do it in-house: Transitioning from 1-CAC-fits-all, to the value modeling approach](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/623b130ed5efdfd9889010fd_Do-it-in-house-Transitioning-from-1-CAC-fits-all02.webp)
LTV
User Acquisition
Do it in-house: Transitioning from 1-CAC-fits-all, to the value modeling approach
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![MythBusters: High CTR is NOT the primary goal of an ad campaign](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/6228adf7ebffa5c4e25308a4_MythBusters-High-CTR-is-NOT-the-primary-goal-of-an-ad-campaign02.webp)
User Acquisition
Growth Strategy
LTV
MythBusters: High CTR is NOT the primary goal of an ad campaign
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![Consider this principle when analyzing data to attract the most valuable users](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/61de9ca0751b60aafb494554_Consider-this-principle-when-analyzing-data-to-attract-the-most-valuable-users02.webp)
Growth Strategy
LTV
Consider this principle when analyzing data to attract the most valuable users
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![Here’s why 7-Day ROAS is close but no cigar for marketing & growth teams in casual gaming](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/619e369378aa856117b5a4d2_Day-ROAS-is-not-good-enough02.webp)
Growth Strategy
User Acquisition
LTV
Here’s why 7-Day ROAS is close but no cigar for marketing & growth teams in casual gaming
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![How to ensure your subscription brand is on the right track for continued exponential growth](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/61950d4d865cd3c3babffa8f_How-to-ensure-your-subscription-02.webp)
Growth Strategy
LTV
How to ensure your subscription brand is on the right track for continued exponential growth
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![Your CPG brand can keep the growth going in the new normal—by switching to this marketing model](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/618bbdd2950a2b2b988d1a6b_Your-CPG-brand02.webp)
Growth Strategy
LTV
Your CPG brand can keep the growth going in the new normal—by switching to this marketing model
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![How to conduct a customer lifetime value analysis (using predictive marketing!)](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/61701480967bdf6245d016dd_How-to-conduct-a-customer-lifetime-value-analysis0222.webp)
Growth Strategy
LTV
How to conduct a customer lifetime value analysis (using predictive marketing!)
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![This is the most efficient way for subscription brands to reduce churn and lift their ROI](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/60f830c069d2df661d65df34_17.%20This%20is%20the%20most%20efficient%20way%20for%20subscription%20brands%20to%20reduce%20churn%20and%20lift%20their%20ROI-02.webp)
LTV
User Acquisition
This is the most efficient way for subscription brands to reduce churn and lift their ROI
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![Predictive LTV UA Optimization — What Does it Mean, and Why Will It Soon Not Be Just a Big-Brand Game?](https://cdn.prod.website-files.com/606c7df2f78c3e070777a788/60cf02538fb9e6231632430c_thumbnail%20(7).webp)
LTV
User Acquisition
Predictive LTV UA Optimization — What Does it Mean, and Why Will It Soon Not Be Just a Big-Brand Game?
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See the future
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