The obstacles to building good LTV models may be preventing you from reaching optimal results! Here's what you need to avoid.
In today’s ever-changing digital landscape, businesses want to acquire new customers with a fixed ROAS—which is surprisingly attainable. Find out how!
Microsegmentation has its fair share of shortcomings, and they are preventing you from achieving maximum profitability!
Here’s how to make the best choice of smart bidding strategy for your company, when constrained by business metrics—plus recommended approaches!
You’re only three steps away from making the most of your marketing budget to target higher value customers.
It may initially seem like Google is telling marketers “no” and where to go, but there are many upsides to the third-party cookie deprecation.
LTV data can be used to make informed marketing decisions. Here's how to do it in-house!
While there are many great use cases for FB’s lookalike audiences, optimizing for high LTV will be better for your brand in the long run.
Subscription SaaS B2B companies can easily switch to the value modeling approach in their ad campaigns. Here’s how to do it in-house!
Your brand’s growth, brand, and product marketing teams can serve as a golden trifecta when they join forces. Here’s how!
High CTR may initially sound like a cause for celebration, but is it really?
There’s more to loyalty programs than freebies and savings. It opens the door to data enrichment, which can help with growth efforts.
The amazing results that stem from LTV-optimized campaigns don’t happen overnight. There are some technicalities you and your team should be aware of, which make this process a bit longer than you’d expect.
Did you know that you can elevate your UA campaigns by using the Pareto Principle as a starting point for your data analysis? This can lead to significantly greater scalability and profitability for your brand.
Marketing teams have no time for complications to get in the way of their success. Data science to the rescue! Here are some of the many ways data science can help make life easier for your team, as well as other departments!
Why is 7-day ROAS even still a thing? Here are the areas where it falls short (and what growth teams should focus on instead.)
Subscription brands may have skyrocketed through the course of the pandemic—but can that growth be sustained in the new normal?
Data-driven marketing is the model for CPG brands to go by in the new normal—especially when paired with predictive modeling solutions.
Need to take your growth strategy to the next level? Predictive marketing tools come in many varieties, and they are basically lifesavers (and sanity savers) for you and your team. Here’s how to squeeze the most out of it!
LTV-based marketing is its own beast, which enables tremendous business results by nature. Don’t miss out on the lion’s share in UA!
Goodbye short-term proxy optimization, and hello to true LTV optimization that maximizes ROI. This post offers a glimpse into one of our case studies with a DTC brand that wanted to target high-value customers. Discover how we did it
Loyalty focused marketing is the name of the game in user acquisition for growth marketers who are seeking to reach the full potential of their campaigns. Learn more about what a difference it makes for D2C companies to think long term in UA.
The role of a modern growth marketer has strong parallels to that of a portfolio manager. Spending money on user acquisition, when viewed from the prism of stock market investing, delivers some interesting insights and actions to take forward.
Are you missing something if you don't look beyond the short conversion window? The short answer is “yes.” Here's why you should optimize for long-term profitability.
What if you could freeze time just as a user is about to be acquired, and have all the time in the world to predict their behavior based on your historical data? This imaginary future is already happening, read all about it.
Early access is now available!