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Value-Based Bidding Adoption: Your Step-by-Step Guide
The future belongs to the right conversions—those of the most profitable customers. This is the core of Value-Based Bidding (VBB). If you want to explore how VBB can transform your marketing strategy and drive sustainable growth, this webinar is for you. Join Google and Growth Mammoth experts to learn how targeting the most valuable conversions can elevate your business.
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Past webinars
The Profitable App Blueprint: From Ad Creatives Innovation to Value-Based Bidding In User Acquisition
In this webinar, mobile app growth expert and Google Ads account manager Marios Anastasiou will guide us through essential strategies for profitable app growth. He will discuss two key levers available for marketers today: AI optimization with data and predictions, primarily used in value-based bidding, and optimizing creative elements for campaigns with GenAI. Whether you're refining your skills or seeking new strategies, this webinar will equip you with the essential knowledge to optimize app campaign profits.
The Path to Holistic Customer & Revenue Growth with MoneyLion
Balancing cost and value in customer growth and lifecycle management has never been more important. Eran Friendinger, Voyantis CTO, hosts Mark Goodwin, Director of Marketing Strategy and Analytics at MoneyLion, a leader in financial technology. Discover MoneyLion's journey towards holistic growth, tackling challenges, and implementing strategies like Value-Based Bidding. Learn about optimizing acquisition channels, predicting user revenue, and navigating the complexities of fintech growth. Don't miss this opportunity to gain valuable insights on how to maximize potential in this dynamic industry
How did Miro auire 30% more paying userrs without increasing its budget?
Ever wondered how Miro, one of the fastest-growing SaaS companies, scales up rapidly while keeping a tight rein on its budget? discover how Miro leveraged Voyantis' predictive signal optimization to guide Google towards acquiring their ideal user subset in a cost effective way.
