Signal Engineering for Data Professionals

Most advertisers optimize their campaigns for conversions. The harder task is optimizing for users who are actually worth acquiring and making sure your ad platforms know the difference. At this workshop, Barbara Galiza, Timo Dechau, and Voyantis' VP of Product Growth Itai Kafri get into the infrastructure and decisions behind signal engineering that drive compounding results. The ad platforms learn in days. Your best customers don't reveal themselves for weeks or months. Closing that gap isn't a one-time fix — it's a system you build, run, and refine. Watch the recording below.