The Profitable App Blueprint: From Ad Creatives Innovation to Value-Based Bidding In User Acquisition

In this webinar, mobile app growth expert and Google Ads account manager Marios Anastasiou will guide us through essential strategies for profitable app growth. He will discuss two key levers available for marketers today: AI optimization with data and predictions, primarily used in value-based bidding, and optimizing creative elements for campaigns with GenAI. Whether you're refining your skills or seeking new strategies, this webinar will equip you with the essential knowledge to optimize app campaign profits.

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The Profitable App Blueprint: From Ad Creatives Innovation to Value-Based Bidding In User Acquisition

Meet the Speakers

Marios Anastasiou

Google Ads Account Manager

Peleg Israeli

WHAT WE covered

The power of predictions

ROAS campaigns leverage deeper conversions, like purchase value, which are less frequent. Therefore, advertisers using VBB optimization need ample data for full optimization. If you don't have enough data, consider predictive value models to enhance your campaign. Remember, it takes time; small weekly improvements can lead to significant gains in six months.But it does take time. The more small improvements you make, week by week, 6 months later you can achieve a significant improvement.

Get ahead of your GenAI strategy

Invest in an AI expert for creative optimization. Start early, stay updated on evolving solutions, and use tools like Google's video slicing for effective campaigns. Proactivity is key in this dynamic landscape.

Diversify

On mobile, we see advanced marketers maintain high market share by taking a hybrid approach, optimizing both ROI and CPI. First, nail the ROI strategy, then integrate CPI to cover volume for ideal results.

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