Profitable Growth Through Value & Incrementality Solutions

Today, Meta's automation handles bidding, targeting, and delivery. All that's yours now is the objective you feed the algorithms, and it's the highest-leverage call in the account. The default – cheapest conversion – is often the wrong one.

In this session, growth leaders from Zalando, JD Sports, and Klar each replace it with the number their business actually runs on: purchases that wouldn't have happened without the ad, orders that carry margin, customers who are still paying in four months. Hear what they changed and the results that followed. Watch the recording below.

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