Profitable Growth Through Value & Incrementality Solutions

Meta's ad engine handles bidding, targeting, and delivery. The objective you set for campaigns is now the highest-leverage decision left in your account, and the default – cheapest conversion – is often the wrong one.

In this session, our co-founder Eran joins Klar CRO Daniel Benavides and growth leaders from Zalando and JD Sports to share how they swapped the default for the numbers their businesses actually run on: customers still paying in four months, purchases that wouldn't have happened without the ad, orders that carry margin. Watch the recording below.