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Read a case studyRewiring Growth for the AI-Driven Customer Journey
The rules of growth are shifting quickly, across paid, organic, and everything in between. In this conversation, Voyantis CMO Daphne Hoppenot and Profound’s AI Strategist Josh Blyskal dig into how AI is reshaping both paid and organic strategy, why first-party data matters more than ever, and what growth teams can do to adapt. Search is no longer where journeys begin – it’s where decisions get made. And ad platforms? They don’t want targeting strategies. They want signals. Watch the full conversation below.
Highlights
First-party data drives everything
Across both paid and organic, better inputs now mean better performance. First-party behavioral data is becoming the backbone of signal quality and content relevance.
AI rewards structure and clarity
From ad platforms to answer engines, AI systems prioritize well-structured, intent-driven inputs, like predictive signals and comparative content.
Growth metrics are evolving
Traditional attribution models and CAC benchmarks are breaking. Growth teams are shifting toward smarter metrics, like predictive LTV, that better reflect performance in an AI-first world.
Rewiring Growth for the AI-Driven Customer Journey
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