Rewiring Growth for the AI-Driven Customer Journey

The rules of growth are shifting quickly, across paid, organic, and everything in between. In this conversation, Voyantis CMO Daphne Hoppenot and Profound’s AI Strategist Josh Blyskal dig into how AI is reshaping both paid and organic strategy, why first-party data matters more than ever, and what growth teams can do to adapt. Search is no longer where journeys begin – it’s where decisions get made. And ad platforms? They don’t want targeting strategies. They want signals. Watch the full conversation below.

Watch Now

Rewiring Growth for the AI-Driven Customer Journey

Meet the Speakers

Daphne Hoppenot

CMO, Voyantis

Josh Blyskal

AI Strategist, Profound

Alex Realmuto

Founder and CEO, Rubix

WHAT WE covered

First-party data drives everything

Across both paid and organic, better inputs now mean better performance. First-party behavioral data is becoming the backbone of signal quality and content relevance.

AI rewards structure and clarity

From ad platforms to answer engines, AI systems prioritize well-structured, intent-driven inputs, like predictive signals and comparative content.

Growth metrics are evolving

Traditional attribution models and CAC benchmarks are breaking. Growth teams are shifting toward smarter metrics, like predictive LTV, that better reflect performance in an AI-first world.

Smooth gradient background transitioning from white at the top to light blue at the bottom.

Join the conversation

Get access to expert perspectives on the strategies and signals shaping modern growth.