How Did Miro Acquire 30% More Paying Users Without Increasing its Budget?

Ever wondered how Miro, one of the fastest-growing SaaS companies, scales up rapidly while keeping a tight rein on its budget? discover how Miro leveraged Voyantis' predictive signal optimization to guide Google towards acquiring their ideal user subset in a cost effective way.

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How Did Miro Acquire 30% More Paying Users Without Increasing its Budget?

Meet the Speakers

Eitan Helman

Head of Growth Marketing

Eran Friendinger

Co-Founder & CTO

WHAT WE covered

Smart Growth

Driving sustainable growth is crucial. It's not just about growing at all cost, rather growing smartly to ensure spending pays off. This is especially vital for companies with freemium models and long conversion cycles, sometimes spanning a year. Value-Based Bidding (VBB) offers a viable strategy in this case.

True Value

The notion of differential value targeting really matters in SaaS. For example the higher a user ranks on the org chart, like a Chief Product Officer, the more influence they wield, earning you a contract with more seats.

The Future

In the future, Miro is set to broaden its VBB initiatives to Meta and YouTube, as part of a transformative journey likened by Eitan to the challenge of climbing Mount Everest. This signifies a major, ambitious shift for the company.

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