How Lennar Spots High-Intent Homebuyers Early with Predictive Value-Based Bidding
40%
increase in lead-to-appointment rate
Read more
CUSTOMER STORIES
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Latest Customer Stories
Why customers partner with Voyantis
"Predictive LTV is essential for value-based bidding (VBB) – especially for businesses with diverse customer value, long payback periods, or complex lead funnels. Through the Unlocking VBB program, Voyantis partners with teams to generate pLTV signals and set them up for campaign success on Google Ads."
"We had estimated that if we could improve our ROAS by 10% it would be well worth the investment, and a 30% improvement would be fantastic. Our ROAS improvement on Meta & Google well exceeded that fantastic expectation."
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"With Voyantis, we've seen better merchants at lower cost across every campaign, improving both scale and customer quality. Their platform and expertise complement what we've built in-house and deliver results we couldn't get to on our own, turning our first-party data into signals Google can actually learn from."
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"Voyantis is now embedded in our growth motion and their platform is a core part of our tech stack. Their team is in the weeds working with us every week to stay aligned with our business goals, and we look forward to continued partnership as we scale our efforts globally."
"We're a technical team with strong data science practices, but we understood early that this wasn't just about modeling. You need a really strong understanding of how the ad networks actually work, now and as they evolve. We'd rather focus our data science resources on products. Voyantis allows us to stay focused on what we do best while they handle the platform side."
"We were already doing value-based bidding, but every user at the same funnel stage got the same value. We needed Google to see the difference at registration, not weeks later. Voyantis gave us the models, platform expertise, and infrastructure to deliver it to Google in real time.”
