Six Questions to Ask Before Building Predictive Signal Infrastructure In-HouseArticleEran FriendingerApril 7, 2026
The Full Stack of Predictive Signal Infrastructure, Layer by LayerArticleEran FriendingerMarch 5, 2026
"Build vs. Buy" Is the Wrong Question for Predictive Signal InfrastructureArticleEran FriendingerMarch 5, 2026
The Gap Between LTV Prediction and Paid Media Performance, ExplainedArticleItai KafriFebruary 17, 2026
In the Age of Ad Automation, Signal Quality is Your Biggest AdvantageArticleAbbie BaxterDecember 2, 2025
How B2B subscription companies can use internal data to substantially power growth and acquisition effortsArticleBen MalkaMay 11, 2022
Do it in-house: Tie Predictive Value-Based Bidding into your acquisition processArticleMaya CaspiMay 4, 2022
The marketing world is going server-side. This tech is helping growth teams regain control over dataArticleFarhana RahmanApril 20, 2022
Do it in-house: Use LTV projections as part of the value-based acquisition processArticleMaya CaspiApril 6, 2022
From lookalikes to do-alikes: How to push ad networks to find high LTV usersArticleFarhana RahmanMarch 30, 2022