User Acquisition

pLTV Infrastructure

"Build vs. Buy" Is the Wrong Question for Predictive Signal Infrastructure

March 5, 2026

Six Questions to Ask Before Building Predictive Signal Infrastructure In-House

Eran Friendinger

The Full Stack of Predictive Signal Infrastructure, Layer by Layer

Eran Friendinger

The Gap Between LTV Prediction and Paid Media Performance, Explained

February 17, 2026

In the Age of Ad Automation, Signal Quality is Your Biggest Advantage

December 2, 2025

Democratizing Predictive Growth: Q&A with Tzahi Zilbershtein

November 4, 2025

Cracking Google on iOS: What Growth Teams Need to Know About ICM, ODM2, and tROAS

Eran Friendinger

September 24, 2025

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The Great User Acquisition Debate: Short-Term Conversion Events VS. Long-Term LTV Optimization

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