User Acquisition

pLTV Infrastructure

"Build vs. Buy" Is the Wrong Question for Predictive Signal Infrastructure

March 5, 2026

Six Questions to Ask Before Building Predictive Signal Infrastructure In-House

Eran Friendinger

The Full Stack of Predictive Signal Infrastructure, Layer by Layer

Eran Friendinger

"Build vs. Buy" Is the Wrong Question for Predictive Signal Infrastructure

Eran Friendinger

The Gap Between LTV Prediction and Paid Media Performance, Explained

February 17, 2026

In the Age of Ad Automation, Signal Quality is Your Biggest Advantage

December 2, 2025

Democratizing Predictive Growth: Q&A with Tzahi Zilbershtein

November 4, 2025

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How IDFA Changes in iOS 14.5 Affect Gaming Marketers (and what you can do about it)

Eran Friendinger

The State of PLG marketing

Predictive LTV UA Optimization — What Does It Mean, and Why Will It Soon Not Be Just a Big-Brand Game?

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5 Things Every Subscription App Marketer Needs To Do Today to Prepare for iOS 14.5

How Google Analytics 4 Helps You Make Smarter Decisions and Why Do You Need It Now

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