User Acquisition

Value-based Bidding

Google Marketing Live 2026 Put Its Roadmap Behind Data Strength

July 6, 2026

The Two Outcomes of Signal Engineering: What to Expect and How to Measure It

Eran Friendinger

Six Questions to Ask Before Building Predictive Signal Infrastructure In-House

Eran Friendinger

The Full Stack of Predictive Signal Infrastructure, Layer by Layer

Eran Friendinger

The Gap Between LTV Prediction and Paid Media Performance, Explained

February 17, 2026

In the Age of Ad Automation, Signal Quality is Your Biggest Advantage

December 2, 2025

Democratizing Predictive Growth: Q&A with Tzahi Zilbershtein

November 4, 2025

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Meta Changes: Brings Back Personalization and Peeks Beyond Its Own Walls

Eran Friendinger

September 30, 2024

Thoughts on Cookies (Persisting)

Eran Friendinger

September 23, 2024

Nino Medina's Growth Scoops: Mastering the game of user growth in 2024.

February 17, 2024

Must-have checklist to get you ready for VBB

January 8, 2024

Mastering Campaign Optimization: FAQs on Predictive AI and Scaling Strategies

January 5, 2024

The Complete Guide to Value-Based Bidding: An Actionable Summary

September 27, 2023

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