User Acquisition

Value-based Bidding

Google Marketing Live 2026 Put Its Roadmap Behind Data Strength

July 6, 2026

The Two Outcomes of Signal Engineering: What to Expect and How to Measure It

Eran Friendinger

Six Questions to Ask Before Building Predictive Signal Infrastructure In-House

Eran Friendinger

The Full Stack of Predictive Signal Infrastructure, Layer by Layer

Eran Friendinger

The Gap Between LTV Prediction and Paid Media Performance, Explained

February 17, 2026

In the Age of Ad Automation, Signal Quality is Your Biggest Advantage

December 2, 2025

Democratizing Predictive Growth: Q&A with Tzahi Zilbershtein

November 4, 2025

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New Year Reflections from Our Founders, Ido and Eran

Ido Wiesenberg, Eran Friendinger

January 6, 2025

Scaling Statistics: Incremental Standard Deviation in SQL with dbt

Yuval Gorchover

January 1, 2025

Campaign Success Requires More Than Predictions

November 20, 2024

Meta Aims to Eliminate Blind Spots, Promising Improved Ad Optimization

October 24, 2024

From Insight to ROAS: Why Top Brands Choose Voyantis+Alison.ai

October 21, 2024

Prescriptive AI: A Game-Changer for Fintech Growth

October 9, 2024

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