predictive LTV readiness check

See How Much User Value Your Signals Are Hiding From Meta

Two users who look identical on Day 7 can be worth 5X each other by Day 365. When you tell Meta to bid on the early conversion, the algorithm never learns the difference between your best and your worst customers.

The pLTV Readiness Check answers this on your own account: how much value the algorithm is missing, what your conversion values are training it to buy instead, and whether your data is ready to teach it the difference.

What to Expect from the Check

You'll receive a clear breakdown of where value really concentrates across your users, how early it shows up in their behavior, and how much of it your current signals hide from Meta's algorithm.

1

Discuss your business and goals

A quick call on your acquisition setup: channels, spend, and how revenue builds. We'll confirm the check is worth running on your business before anyone commits time.

2

Share a secure data sample

We'll align on what we need from you to run the check – a modest, anonymized data sample, shared on your timeline.

3

Walk through the findings live

A working session on your own numbers: what your current signals never deliver to Meta, what going after that value would be worth, and whether your data is ready to support it.

pLTV Bidding in Practice

See how leading growth teams using signal engineering to bid on predicted lifetime value, across fintech, SaaS, and consumer apps. See what it changed in their ROAS and CAC.