Case Study
Rappi Achieves 30% ROAS Growth With Voyantis Prescriptive AI and AppsFlyer Measurements
Webinar
The Path to Holistic Customer & Revenue Growth with MoneyLion
VALUE-BASED ACQUISITION
Find your path to customers who pay and stay
With our Predictive AI.
YOUR OFFER INCLUDES
A tailored ROAS uplift estimation by analyzing your acquisition funnel.
Optimization strategies and a Correlation Analysis to see how predictive signals can boost channel performance.
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Our Customers
Appsflyer
Voyantis
Get more from your data.
Success today is about value, not just costs. Move beyond sign-ups, trials, and short-term conversion goals to acquire serious subscribers, repeat buyers, and high-LTV customers. Voyantis’ AI leverages 1st-party non-PII data to predict future LTV, optimizing for long-term growth—not just the next 7 days.
Predict
Voyantis leverages advanced AI, your non-PII 1st-party data, and AppsFlyer measurement data to predict each user’s future intent and value from Day 1, updating hourly as new data flows in.
Optimize
We transform predictions into actionable prescriptions, delivering optimal signals. Our AI determines the right timing, value, and user type for each signal—automatically tailored to Google Ads and Meta Ads.
Grow
Everything is monitored and continuously optimized for data drift, schema changes, or algorithm updates. Your team can seamlessly transition from tCPA campaigns to value-based optimization and unlock a 20% ROAS boost—and more!
Where you might need help
Responding to fierce competition.
Mobile user acquisition is fiercely competitive. Rising costs and measurement challenges make attracting high-value customers tough, but leveraging 1st-party data to predict user value and intent can set you apart.
Achieving optimal LTV/CAC ratio is hard.
Early funnel events ≠ profitability.
A trial sign-up or first purchase doesn’t guarantee future revenue. How do you identify users who will subscribe, make repeat purchases, or upgrade?
When users look identical on day one, optimizing campaigns beyond sign-ups becomes a challenge.
Your ad network partner needs early signals.
Optimizing ad network performance starts with sending value or intent signals early—Day 1 being crucial. Impactful signals depend on your unique customer journey, funnel, and goals. With each ad network having its own quirks, a tailored strategy is essential to deliver the right signal at the right time.
Voyantis’ solution.
Are these 2 users worth the same?
Imagine two users: How much will they be worth in 7, 30, or 90 days? predicting each customer’s future value is crucial. How can you optimize your ad campaigns to attract more high-value users? And what’s the optimal target ROAS to achieve peak performance? This is where we step in!
Know the future, from Day 1.
Our AI predictive engine leverages data points like device, location, user interactions, measurement data, and historical non-PII engagement, surveys, and attribution to generate user-level predictions from Day 1, refreshing hourly as new data arrives.
Maximize each user’s journey.
We help you get user level predictions for growth KPIs and key lifecycle events, including LTV, renewals, likelihood to purchase, upsell, predicted churn, and more.
Manage the tradeoff between time and confidence.
Predictions are just the start. Early signals enable faster optimization but with less confidence, while later signals are more accurate but slower. We balance this tradeoff to ensure reliable predictions as data evolves. Equally critical is how signals are sent—e.g., should a $250 pLTV be sent as-is or broken down? Handling outliers to avoid confusing ad networks is key. The right strategy makes all the difference.
Outcomes on auto-pilot.
We provide easy integration with your 1st-party data warehouses and CRMs. From there, we prescribe actions based on each user’s predicted future value, seamlessly connecting with your platforms via APIs to automate customer lifecycle management. Starting with acquisition, we go further—automating activation and engagement with predictive insights and recommendations
Achieving Success
“We had estimated that if we could improve our ROAS by 10% it would be well worth the investment, and a 30% improvement would be fantastic. Our ROAS improvement on Meta & Google well exceeded that fantastic expectation”
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