vOYANTIS IN THE MEDIA
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Voyantis Review: AI Driven Predictive Marketing Platform
Listen to this live session, where our founder, Ido Wiesenbergs shared how to improve marketing efficiency with predictive intern and LTV capabilities
LTV-Based Acquisition: How AI Empowers Marketing and Growth Teams
Lifetime Value (LTV) is a critical metric for companies looking to acquire and retain customers. LTV helps companies determine the worth of a client over the course of their relationship with the business. By understanding LTV, organizations can make informed decisions about the acquisition and retention of customers, ultimately leading to growth. Read more about how with cutting-edge technology, the road toward growth is no longer a grueling battlefield.
THIS AI-DRIVEN PLTV PLATFORM OPTIMIZES USER ACQUISITION FOR LONG-TERM PROFITABILITY
Understanding a client’s lifetime value (LTV) is a critical aspect for any business that aims to establish and maintain long-term and profitable customer relationships. The Ritz Heralds writes about how Voyantis helps brands make informed decisions based on LTV.
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Top 5 ways to maximize marketing budget profitability
Venture Beat shares five actionable insights from our CEO, that would marketers maximize their marketing profitability in 2023. Gone are the days of relying on intuition, luck, and frivolous spending of marketing budgets. The only way up in the marketing industry is through efficiency, data-driven precision, and out-of-the-box thinking, each of which is thankfully made possible with the help of AI-powered tools and tech.
The most efficient ways to shorten the payback period for your DTC
These days, marketing and growth teams have to perform the same or more with smaller marketing budgets. As such, to get the most bang for their buck, they have to maximize each marketing channel’s performance. This is exactly why growth teams have been placed in the position to revamp their strategies, to facilitate shorter payback periods, all while also increasing profitability. At the very least, growth teams want to significantly improve the confidence in knowing what that period would be, for each of their campaigns.
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Use predictive marketing to cut CAC at your PLG B2B startup
Marketing teams at such B2Bs end up scrambling to make major campaign decisions based on early CAC or return on ad spend (ROAS) metrics that rely on historical averages. They need a little extra help in the form of predictive marketing, of which some elements can easily be done in-house. To help you better evaluate your campaigns early on, our data science team created an Ad Group Likelihood Simulator.