Discover Miro's secret: 30% more corporate plan upgrades with no extra budget!
“Not only have we brought more paying accounts with the same media spend, we brought accounts with higher value. We brought more annual plans (compared to monthly plans). We also acquired teams with a higher number of members for each account”
2. Control vs. Voyantis Group: The control group focused on optimizing for the old goals, tCPA, and corporate sign-ups. In contrast, the Voyantis group optimized for the likelihood of converting to a paying user, based on Voyantis’ proprietary AI prediction models.
״We were able to bid more effectively while bringing in more users, it is important because it sets the stage for future scaling. It was important to verify that the new bid strategy with Voyantis is scalable״
How does it work
Voyantis developed bespoke prediction models using only anonymized data, generating conversion forecasts based on Miro's anonymized engagement, transaction, and onboarding data.
Prediction model generation
Voyantis' AI engine analyzes Miro's customer behaviors and attributes, identifying signals and patterns that predict the transition from trial users to paying customers.
Voyatnis’ user-level predictions are fed to Google using their Server API informing Google’s Valube Based Bidding algorithms.
The model is constantly tested and verified by the Voyantis AI engine to generate the highest accuracy of future predictions and maintain effectiveness as Google’s algorithms change.
The results of the pilot clearly indicated the advantage of using value predictions for improving campaigns outcomes.
pROAS Boost: Miro experienced a 30% surge in paying customers and a 33% increase in predicted ROAS, with the same campaign budget.
Longer term impact
Long-Term Benefits: Beyond immediate pROAS gains, long-term revenue impact was achieved, with renewals boasting an increase in average seat count per customer and annual plan subscriptions taking 35% more share over monthly ones.
Scalability: Voyantis' predictive impact remained robust, as Miro increased budgets and scale, suggesting widespread applicability across Miro's operations.
“Working with Voyantis is a game changer for our marketing performance.
We consider Voyantis as partners, not as vendors. That’s a different state of mind”