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The complete guide to Value-Based Bidding
The transition from CPA to pROAS campaigns
Marketers today are more focused on long term profit and acquiring the right customers
Quality indication is required within days - Advertisers areasked to indicate within the first few days who of the newlyacquired customers is a good one
Long term value is not easily predicted - It could be difficult to determine the full value of a user due to:
What can marketers do?
Value-Based Bidding - Ads network recently introduced powerful optimization based on the value of each user
Ad optimization based on signals - Ad networks allow advertisers to send signals that are fed back the ad algorithm to improve the campaign
Long-term value predictions - Creating high-quality value predictions signals to feed back the Value-Based Bidding campaigns will result in acquiring high-value customers
In this eBook we will...
“We saw a 36% increase in team conversion rate and a 63% 6-month increase inROAS. We’re excited to expand our growth strategy with Voyantis”.