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Goodbye short-term proxy optimization, and hello to true LTV optimization that maximizes ROI. This post offers a glimpse into one of our case studies with a DTC brand that wanted to target high-value customers. Discover how we did it
Casual gaming companies can finally maximize the potential of their UA campaigns with LTV at the forefront. The following post includes a real example from one of our own case studies, demonstrating the degree of growth that comes from sending a unique signal to optimize campaigns.
Loyalty focused marketing is the name of the game in user acquisition for growth marketers who are seeking to reach the full potential of their campaigns. Learn more about what a difference it makes for D2C companies to think long term in UA.
We, growth experts, grew up thinking we have to minimize the number of clicks in our conversion funnels. We try to remove hassles so users can get straight to the point — using our products. But when was the last time you questioned these assumptions? Why are we still sticking to old "rules" like they're the immutable truth while everything is changing quickly?
We took all of the insights, best practices, and advice shared in our Clubhouse session (there were so many...) and created this Ultimate Guide. Have questions about iOS 14.5? Drop us a line.
Late Bloomers" is a lucrative audience segment. But ad networks' optimization engines aren't set up to target these users. Find out why you should go the extra mile to reach Late Bloomers and how to identify them using predictive modeling to get a 200% lift in ROAS
To thrive in the brave new world of iOS 14.5, you need to understand the key changes, how they impact game marketing, and what you can do about them
The role of a modern growth marketer has strong parallels to that of a portfolio manager. Spending money on user acquisition, when viewed from the prism of stock market investing, delivers some interesting insights and actions to take forward.
Are you missing something if you don't look beyond the short conversion window? The short answer is “yes.” Here's why you should optimize for long-term profitability.
What if you could freeze time just as a user is about to be acquired, and have all the time in the world to predict their behavior based on your historical data? This imaginary future is already happening, read all about it.
Questionnaires can give you unique first-hand insights about your customers to fuel your user acquisition efforts. Learn how to make it your new secret weapon that will help you focus your marketing resources, so you can find more loyal customers who can bring the most value to your business!
Early access is now available!