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Goodbye short-term proxy optimization, and hello to true LTV optimization that maximizes ROI. This post offers a glimpse into one of our case studies with a DTC brand that wanted to target high-value customers. Discover how we did it
Loyalty focused marketing is the name of the game in user acquisition for growth marketers who are seeking to reach the full potential of their campaigns. Learn more about what a difference it makes for D2C companies to think long term in UA.
The role of a modern growth marketer has strong parallels to that of a portfolio manager. Spending money on user acquisition, when viewed from the prism of stock market investing, delivers some interesting insights and actions to take forward.
Are you missing something if you don't look beyond the short conversion window? The short answer is “yes.” Here's why you should optimize for long-term profitability.
What if you could freeze time just as a user is about to be acquired, and have all the time in the world to predict their behavior based on your historical data? This imaginary future is already happening, read all about it.
Early access is now available!